Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign

BAHRAIN. Bahrain Duty Free has launched a strong corporate advertisement programme, a first-of-its-kind campaign created entirely using artificial intelligence (AI).

The initiative is a collaboration with Bahrain Airport Company and Bahrain International Airport.

Bahrain Duty Free said of the promotion: “In a unique blend of cutting-edge technology and cultural creativity, the campaign is infused with a local Bahraini twist and a bilingual flair, that’s hard to ignore.”

At the centre of the campaign is a playful and catchy slogan: “Would you travel without a suitcase? Yeah. Would you travel without a perfume? No way!”

Bahrain Duty Free noted the advert mirrors real-life travel habits, where travellers often prioritise buying their favorite fragrances before flying out.

The campaign has been amplified via a strategic roll-out across Bahrain Airport advertising assets, social media platforms, local radio stations and prominent main road signages, with the aim of ensuring high visibility and strong public engagement in the lead-up to the busy travel season.

Bahrain Duty Free said, “Perfume isn’t just a luxury item at the airport it’s a must-have, an emotional connector, and often, a last-minute souvenir. The campaign pairs that sentiment with the other unmissable travel essential: the suitcase, symbolising the start of every journey.

“What makes this campaign stand out isn’t just the message, it’s the method. The entire concept, visual storytelling and production were powered by AI tools, marking a breakthrough moment for the retail and travel sectors in Bahrain.

“From visuals to scripts, the creative process was driven by innovation, while staying deeply rooted in local culture through the use of Bahraini slang and bilingual messaging that speaks to both locals and international travellers.

“This forward-thinking initiative reflects Bahrain Duty Free’s ongoing commitment to embracing technology while keeping authentic storytelling at the heart of its brand

“Whether you’re catching a flight or simply passing through the airport, this campaign is a reminder that some things are just too important to leave behind, like your favourite scent from Bahrain Duty Free.”

Bahrain Duty Free CEO & Board Director Bassam Al Wardi commented, “This campaign is a true celebration of innovation meeting culture. By leveraging AI and blending it with Bahraini slang and bilingual messaging, we’ve crafted a story that speaks directly to travellers’ hearts.

“The campaign’s slogan humorously captures real habits. Perfume is more than a product; it’s part of the journey.

“With strong support from Bahrain Airport Company and Bahrain International Airport, and visibility across social media and road signages, we’re proud to lead the way in redefining travel retail storytelling.”