Traveller Made taking luxury travel event across three continents – from Phuket to Panama to Sardinia

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With the first of its three Essence of Luxury events for the year having taken place in Thailand’s Phuket in March, Traveller Made is gearing up for the second event coming up in May in Panama and third event in Sardinia in September.

In 2024 the company reimagined its annual Essence of Luxury flagship event that’s been held in Marbella since 2019 into three regional events across three continents – one in Asia, one in the Americas and one in Europe.

Following on from the Essence of Phuket event, the Essence of Panama is set for 12-16 May 2025 and Essence of Sardinia for 22-26 September 2025.

The decision to move the Essence of Luxury show beyond Europe represents the luxury travel network’s global expansion.

“We are now the most international luxury travel network” said Traveller Made founder and president Quentin Desurmont. “We’re not the biggest. We’re not into size, we’re into top quality.”

Committed to a ‘small and beautiful’ approach, the network now has some 570 member agencies in its Serandipians community and is quickly approaching its target of 600 agencies. The focus is on North America to get the remaining 30 or so. Its Takumians community meanwhile, which was launched in 2024 with Serandipians nearly at member capacity, already has over 80 agencies.

As ‘luxury travel designers’, these member agencies are in 77 countries. A balanced spread sees 39 percent of them in Europe, 35 percent in Asia and 25 percent in the Americas.

In a world where “everybody says they do luxury”, Serandiapians and Takumians is the seal of quality, explained Desurmont. “We organize unexpected, life changing moments and create serendipitous moments for clients. It’s about tailormade travel creation that’s on demand, personalized and luxury, very high end.”

Thus the naming of Serandipians, while Takumians was inspired by Master Takumi which in Japan is the highest level of artisanship.

As a luxury travel network, Serandipians and Takumians are connected with partner luxury travel and hospitality suppliers around the world such as hotels and resorts, private villas, destination management companies, private yacht and jet operators and brokers, and tourism boards.

The Essence of Phuket event was held at SAii Laguna Phuket over 3-7 March 2025, the idyllic resort nestled along Bang Tao Beach within the iconic Laguna Phuket complex. SAii Laguna Phuket and Santiburi Koh Samui – two flagship properties of S Hotels & Resorts – are among the Serandipians partner hotels in Thailand.

The event was an opportunity for member agencies from around the world to engage with regional partner suppliers in networking, knowledge sharing and celebrating excellence in the luxury travel sector.

The event programme included the Master Designers and Crafters conference at Banyan Tree Phuket focusing on emerging trends and innovations in luxury travel, pre-scheduled one-to-one meetings, the Idolons award ceremony recognising outstanding members of the Serandipians and Takumians communities for their contributions to the luxury travel industry, and some fantastic social events for relaxed, high-level networking.

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