‘Organic makeup that’s safe enough to eat’ — Liht Organics to debut at TFWA Asia Pacific show

Organic beauty brand Liht Organics is debuting at the TFWA Asia Pacific Exhibition (11-15 May) in Singapore (Basement 2 C8).

Founded in 2019 by Singaporean entrepreneur Nerissa Polke, Liht Organics – Liht is an acronym for ‘Living in Her Time’ – was born out of her personal battle with adult acne and a desire to eliminate harsh chemicals from everyday cosmetics.

The brand offers high-performance makeup, using up to 90% USDA-certified organic ingredients. All products are vegan, cruelty-free, gluten-free and free from synthetic chemicals, fragrances and nanoparticles.

The line spans face, eye and lip categories with hero products including the Youth Elixir Liquid Foundation, All Day Perfection Pressed Foundation, Moisture Burst Lip Glaze, Dusk to Dawn Liquid Liner, Illuminating Eyeshadow and Travel Palette among others.

Each formula features natural ingredients such as rosemary, aloe vera, chamomile and rice powder, while eliminating common irritants such as talc and mineral oil.

Liht Organics’ Youth Elixir Liquid Foundation, available in 11 inclusive shades, blends skin-calming botanicals such as rosemary and thyme with hydrating aloe and brightening rice powder.

The Moisture Burst Lip Glaze offers non-sticky hydration in ten shades, enriched with coconut, jojoba and shea butter; while the Dusk to Dawn Liquid Liner features natural pigments from coffee and vanilla with a gentle, toxin-free formula suited for sensitive eyes.

With an ‘Organic makeup that’s safe enough to eat’ tagline, Liht Organics’ mission is to provide its customers with safe, high-quality products. Travel retail-exclusive Liht products are in the pipeline and the company is keen to collaborate with partners to develop bespoke lines.

Commenting on the brand’s mission, Polke said: “Liht offers ultra-clean beauty that truly perform. The brand’s journey began with my battle against adult acne in my twenties. After years of relying on medications and steroid injections, I was placed on a strong regimen that came with severe side effects, including depression and potential organ damage.”

Polke switched to organic skincare and noticed a transformation. “However, despite the availability of organic skincare options, my condition couldn’t be fully cured because I was still using layers of chemical-based makeup to conceal my acne scars that triggered my acne to flare up again.

“Struggling to find authentic organic makeup that delivered the performance I wanted, I set out to fill this gap by creating my own line, high-performing organic makeup without compromising my safety. I am a firm believer that beauty should never come at the price of your health.”

In addition to Singapore, Liht Organics is available in the Dubai and Abu Dhabi local markets, Qatar and Saudi Arabia.

“With that strong base, we are ready to look further afield,” Polke added. “We believe the travel retail market offers the opportunity to extend our network, to share our message related to the power of natural products and their benefits.

“Today’s consumers are seeking out brands that care not only for their customers but also for the planet. This is not niche beauty any longer. This is today’s beauty landscape, and we want to claim it with products that are ideal for travelling consumers.”

Liht Organics has partnered with RT Travel Retail Consultancy to develop the brand’s strategy in the channel. Director Richard Thorpe commented: “Liht Organics ticks all the boxes in travel retail. Its products are outstanding, its focus on natural alternatives in the beauty sector is exactly what traveling customers are looking for, and it’s a brand with a strong story to tell.

“The Asia Pacific region offers the ideal starting point for Liht Organics to make its foray into travel retail. There is strong consistent growth and travel retailers are always on the lookout for something new, something that will meet the demands of today’s consumers.”