Magic: The Gathering Final Fantasy Is Already The Best-Selling Expansion In History

The upcoming collaboration between Magic: The Gathering and Final Fantasy continues to be the most anticipated expansion of the year. Today, during a call with investors, Hasbro CEO Chris Cocks revealed just how popular the set is proving to be, as Magic: The Gathering – Final Fantasy is already the best-selling set in the game's history, with over 30 days before its June 13 launch.Cocks revealed the accolade during the opening statements of the investor call, saying that the Final Fantasy expansion has already achieved the lofty goal through preorders alone. The previous set to hold the record was another Universes Beyond expansion, The Lord Of The Rings, which launched in 2023.Sephiroth and Cloud, as depicted in the Final Fantasy Starter Set.The record-breaking figures are coming at an opportune time for Hasbro, as Cocks also explained that the success of Wizards Of The Coast's tabletop division is acting as a shield against the chaotic tariff situation enacted by US President Donald Trump thanks to limited international production. "Most of our domestic supply is produced in North Carolina and Texas, with the balance from Kyoto, Japan," Cocks said in the investor call.Continue Reading at GameSpot

Apr 24, 2025 - 18:54
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Magic: The Gathering Final Fantasy Is Already The Best-Selling Expansion In History

The upcoming collaboration between Magic: The Gathering and Final Fantasy continues to be the most anticipated expansion of the year. Today, during a call with investors, Hasbro CEO Chris Cocks revealed just how popular the set is proving to be, as Magic: The Gathering – Final Fantasy is already the best-selling set in the game's history, with over 30 days before its June 13 launch.

Cocks revealed the accolade during the opening statements of the investor call, saying that the Final Fantasy expansion has already achieved the lofty goal through preorders alone. The previous set to hold the record was another Universes Beyond expansion, The Lord Of The Rings, which launched in 2023.

Sephiroth and Cloud, as depicted in the Final Fantasy Starter Set.
Sephiroth and Cloud, as depicted in the Final Fantasy Starter Set.

The record-breaking figures are coming at an opportune time for Hasbro, as Cocks also explained that the success of Wizards Of The Coast's tabletop division is acting as a shield against the chaotic tariff situation enacted by US President Donald Trump thanks to limited international production. "Most of our domestic supply is produced in North Carolina and Texas, with the balance from Kyoto, Japan," Cocks said in the investor call.Continue Reading at GameSpot