Marriott Bonvoy introduces “Travel Roulette”

Marriott Bonvoy launches “vacation roulette” campaign to celebrate 1 million U.S. rooms and promote spontaneous travel experiences. The article Marriott Bonvoy introduces “Travel Roulette” first appeared in TravelDailyNews International.

May 8, 2025 - 11:27
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Marriott Bonvoy introduces “Travel Roulette”
Marriott Bonvoy

In a world where every moment seems meticulously planned, many travelers are seeking more spontaneity and excitement. As a result, the social media trend “vacation roulette,” where families or friends embrace the unknown and turn travel decision making into a game by eliminating destinations until one remains, has gone viral, reflecting a broader desire for new experiences. In fact, a recent survey1 by Marriott Bonvoy reveals that more than 2 in 5 (43%) Americans will book an unplanned trip less than two months out and/or will opt for a trip to a randomly selected destination this year. To celebrate this spirit of adventure, and in honor of reaching 1 million hotel rooms in the U.S., Marriott Bonvoy, Marriott International, Inc.’s portfolio of hotel brands and experiences, is launching Marriott Bonvoy Roulette, a fun digital experience that turns travel planning into a game of chance.

The launch of Marriott Bonvoy Roulette comes on the heels of Marriott’s announcement of the 1-millionth room in its U.S. portfolio with the opening of Canal House of Georgetown, a Tribute Portfolio Hotel. With over 6,000 properties across the U.S. and now 1 million hotel rooms, Marriott Bonvoy is uniquely positioned to take the excitement of spontaneous travel to the next level with Marriott Bonvoy Roulette, allowing members to spin a digital wheel and discover travel opportunities at hotel brands across the country.

From May 7 through May 26, Marriott Bonvoy members can visit MarriottBonvoyRoulette.com to spin a wheel for a chance to instantly win an exciting prize2. Those who spin the wheel will be automatically entered for a chance to win the grand prize of 1 million Marriott Bonvoy points and a four-night stay at the Canal House of Georgetown, a Tribute Portfolio Hotel, in celebration of the milestone. With 1 million Marriott Bonvoy points in the bank, the winning member can explore Marriott Bonvoy’s extraordinary collection of hotels and experiences and redeem stays, once-in-a-lifetime experiences through Marriott Bonvoy Moments, immersive local adventures with Marriott Bonvoy Tours & Activities, or even a new bed and other hotel products through Marriott Bonvoy Boutiques.

In addition to the grand prize, members could instantly win one of two Marriott Bonvoy points prizes or one of a multitude of Marriott Bonvoy adventures, including complimentary two-night stays at the following hotels within Marriott Bonvoy’s U.S. portfolio:

  • AC Hotel by Marriott Maui Wailea
  • ADERO Scottsdale Resort, Autograph Collection
  • JW Marriott Las Vegas The Resort at Summerlin
  • Miami Marriott Biscayne Bay
  • Moxy Downtown Los Angeles
  • Sheraton New Orleans Hotel
  • The Westin Austin Downtown
  • W New York – Union Square

“Travel roulette embraces the excitement of the unexpected and encourages exploration of new destinations and spontaneous travel,” said Peggy Roe, executive vice president and chief customer officer at Marriott International. “Reaching 1 million hotel rooms in the U.S. is a significant milestone for us, and we are celebrating it by inviting travelers to explore something unexpected and take a spontaneous trip. With over 30 hotel brands and 10,000 destinations in our portfolio, Marriott Bonvoy is more than just a loyalty program, it’s a gateway to discovering new places and creating lasting memories. Whether you’re meticulously planning your trip or letting the thrill of chance guide you, Marriott Bonvoy makes it easy to find the perfect getaway.”

Canal House of Georgetown, located in the heart of the historic Georgetown neighborhood of Washington, D.C., is part of the Tribute Portfolio, one of Marriott Bonvoy’s fastest-growing full-service brands, known for its global family of independent boutique hotels united by a passion for captivating design, sincere service, and vibrant social spaces. Inspired by the iconic Chesapeake & Ohio Canal, the hotel offers unique accommodations, including three attached townhomes and specialty suites, alongside an expansive lobby with plush seating, a library lounge, and a private courtyard. With lively food and beverage spaces highlighting the finest flavors of the region, Canal House creates an atmosphere that brings together both guests and locals.

 

1 This survey was conducted online within the United States by The Harris Poll on behalf of Marriott Bonvoy from March 6-10, 2025, among 2,058 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Michele Klarman.
2 No purchase necessary. Must be a Marriott Bonvoy Member 18+ in 50 U.S./D.C. Ends 5/26/25. For Rules visit MarriottBonvoyRoulette.com.

The article Marriott Bonvoy introduces “Travel Roulette” first appeared in TravelDailyNews International.