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James Cameron: A.I. Will Help VFX Blockbusters
With mid-budget movies having essentially abandoned the multiplex for the streamers, what’s left at cinemas these days are small indies and a handful of big budget titles. A problem that is only increasing is that those big-budget titles are proving less and less sustainable – the budgets are going up while the revenue is mostly […] The post James Cameron: A.I. Will Help VFX Blockbusters appeared first on Dark Horizons.
With mid-budget movies having essentially abandoned the multiplex for the streamers, what’s left at cinemas these days are small indies and a handful of big budget titles.
A problem that is only increasing is that those big-budget titles are proving less and less sustainable – the budgets are going up while the revenue is mostly sliding with the odd exception. One solution proposed has been the incorporation AI, something that has been met with considerable pushback over fears regarding potential job losses.
Appearing on the Boz to the Future podcast recently (via Variety), filmmaker James Cameron says if blockbusters are to survive, they need to “cut the cost of [VFX] in half”.
As a result, the “Titanic” and “Avatar” filmmaker is trying to figure out how A.I. can help bring those costs down in a way that won’t come at the cost of jobs. That’s one reason why he joined the board of directors for Stability AI who are the company behind the AI text-to-image generator Stable Diffusion:
“My goal was not necessarily make a s— pile of money. The goal was to understand the space, to understand what’s on the minds of the developers. What are they targeting? What’s their development cycle? How much resources you have to throw at it to create a new model that does a purpose-built thing, and my goal was to try to integrate it into a VFX workflow.
And it’s not just hypothetical. If we want to continue to see the kinds of movies that I’ve always loved and that I like to make and that I will go to see – ‘Dune,’ ‘Dune: Part Two,’ or one of my films or big effects-heavy, CG-heavy films – we’ve got to figure out how to cut the cost of that in half.
Now that’s not about laying off half the staff and at the effects company. That’s about doubling their speed to completion on a given shot, so your cadence is faster and your throughput cycle is faster, and artists get to move on and do other cool things and then other cool things, right? That’s my sort of vision for that.”
Cameron is currently in post-production on the next “Avatar” sequel “Fire & Ash” which is set for release on December 19th from Disney and 20th Century Studios.
The post James Cameron: A.I. Will Help VFX Blockbusters appeared first on Dark Horizons.
