Images of the Day: Duty Zero by cdf celebrates the art of whisky with multi-sensory experience at HKIA

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

HONG KONG, CHINA. Today’s selection of images comes from Hong Kong International Airport (HKIA) where Duty Zero by cdf is inviting travellers to embark on a multi-sensorial whisky journey. The retailer revealed the dynamic whisky campaign via Instagram. 

The Art of Whisky animation, running from 1 March to 6 May, offers a blend of interactive experiences, sensory tastings and exclusive promotions that highlight the richness and diversity of Duty Zero by cdf’s whisky offer.

At the East Hall North and South stores, visitors can find an immersive Interactive Photo Zone, featuring distillery-inspired décor designed to bring the world of whisky to life. Travellers are encouraged to capture and share their experiences before take-off.

The Sensory Tasting Experience, available at Terminal 1 Departure Level (L6), offers travellers the opportunity to sample a selection of exclusive whiskies. On select weekends, the event will feature guest speakers and whisky brand collaborations, guiding participants through the aromas and flavours of carefully curated selections.

A highlight of the activation is the award-winning ‘ZERObot’ Smart Bartending Robot, stationed at the West Hall Store. Recognised for its innovation in technology, ZERObot will craft a range of whisky cocktails, merging tradition with modern mixology.

With the Art of Whisky campaign, Duty Zero by cdf has crafted an experience that goes beyond retail, a celebration of whisky culture designed to turn the moments before take-off into something special.