Sense of Malaysia destination brand launched across five airports

“Airports are more than just transit points, they’re the first and last impressions of a destination. At Malaysia Airports we have taken this to heart by curating an experience that lets travellers feel Malaysia, not just pass through it,” says Malaysia Airports Senior General Manager – Commercial Services Hani Ezra Hussin.

Feb 20, 2025 - 03:12

MALAYSIA. Malaysia Airports has unveiled a new destination-themed brand, Sense of Malaysia, in five international airports across the country.

**The Sense of Malaysia stores bring an evocative local dynamic to the country’s airport shopping offer**

The Sense of Malaysia stores have opened in Kuala Lumpur, Penang, Langkawi, Kota Kinabalu and Kuching airports, each showcasing products from more than 30 Malaysian small businesses and artisans.

**Clothing and accessories created by Malaysian entrepreneurs and artisans feature prominently**

These include handcrafted batik, artisanal wellness products, traditional Malaysian fashion items and local delicacies.

Each store also incorporates a Kueh Kita Café, giving visitors the chance to sample Malaysian cuisine.

**Jewellery, ceramics, books and wallpaper feature in the colourful stores**

According to Malaysia Airports Senior General Manager – Commercial Services Hani Ezra Hussin, the vibrant stores give travellers the opportunity “to take home an authentic piece of Malaysia”.

**Taste of Malaysia: Examples of the local cuisine on offer in each store’s Kueh Kita Café**

Introducing Sense of Malaysia in a post on LinkedIn, she said: “Airports are more than just transit points, they’re the first and last impressions of a destination. At Malaysia Airports we have taken this to heart by curating an experience that lets travellers feel Malaysia, not just pass through it.

**Malaysia Airports Senior General Manager – Commercial Services Hani Ezra Hussin pictured outside one of the new stores**

“I am proud to see this initiative take flight, bringing a true sense of place to our commercial offerings while championing homegrown talent. Because when travellers leave Malaysia, they should take a part of it with them.”

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