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How CDPs Turn Hotel Data Analytics into Revenue&Driving Insights
In the hospitality landscape, knowing your guests has turned into a revenue&driving strategy. Hotel data is everywhere: booking engines, guest surveys, loyalty programs, on&site behavior, and beyond. But raw data is only valuable if it’s actionable. That’s where a Customer Data Platform (CDP) steps in.
In the hospitality landscape, knowing your guests has turned into a revenue&driving strategy. Hotel data is everywhere: booking engines, guest surveys, loyalty programs, on&site behavior, and beyond. But raw data is only valuable if it’s actionable. That’s where a Customer Data Platform (CDP) steps in.
