Haribo to showcase product innovations at IAADFS Summit of the Americas

USA. Confectionery company Haribo is set to reveal three innovative offerings in Americas travel retail during the upcoming IAADFS Summit of the Americas (8-11 March).

The product trio includes Haribo Miami Fizz (425g), a tropical, sour candy mix featuring apple, lemon and strawberry flavours. This vegan-friendly product will be available in travel retail next month.

Launching in the Americas in coming months, the Berry Clouds (650g) resealable pouch features colourful, triple-layer soft-foam gummies with blueberry, wildberry and strawberry flavours.

Haribo Peaches (700g) offers sugar-dusted, two-toned peach-shaped gummies, combining sweet and tangy flavours with a perfect chewy consistency, available in resealable sharing pouches.

The latest releases address the growing popularity of sour-flavoured candies, highlighting the company’s commitment to maintaining a consistent pipeline of new product innovations.

Haribo attributed the surge in popularity to factors such as the demand for bold sensory experiences, the rise of nostalgic and bold flavours, and the influential role of social media.

Haribo Director Marketing, Travel Retail Elisa Fontana said, “At Haribo, we are constantly innovating new offerings to excite the consumer and support our retail partners by celebrating the trend for gummies and sugar candies with bold, new discoveries in flavours, textures and attractive pack formats.

“The lively sourness of Haribo Miami Fizz joins sweetly soft Haribo Berry Clouds and the perfectly practical, pouch format of Haribo Peaches, all result from our continuing investment in a deep understanding of the consumer and the long-term shifts in confectionery, moving from traditional chocolate products to gummies and other candies.

“Insight is the absolute key catalyst in driving new sales firepower to our retail partners with a portfolio of exciting and relevant innovation that grows the category and recruits a larger audience seeking diverse and adventurous taste experiences.”

She added: “As an industry, travel retail needs the creativity, adaptability and agility to respond to the shifts in consumer desires, particularly as the vital Gen Z and gen Alpha profile shifts behaviour faster than any previous generations. Product innovation works best backed by the solid reassurance of a trusted, known brand.

“In this way, we can deliver adventurous new offerings such as Haribo Miami Fizz against the backdrop of trusted Haribo global favourites, such as Haribo Goldbears and our top-selling packs in travel retail, the Haribo and MAOAM DuoPack Sour and the Haribo Giant Roulette.

“We look forward to meeting our retail partners at the Summit of the Americas and sharing many more ideas on how to further accelerate the potential of the sugar category.”