Edinburgh Gin Strawberry & Pink Pepper debuts in Malaysia travel retail with JBrands

MALAYSIA. Ian Macleod Distillers has introduced Edinburgh Gin’s Strawberry & Pink Pepper expression to Malaysia travel retail in partnership with JBrands.

The launch event at W Kuala Lumpur Hotel welcomed industry partners, domestic retailers, gin enthusiasts and celebrity guests.

W Kuala Lumpur Hotel Liquid Manager Avai said, “We’re thrilled to have Edinburgh Gin Strawberry & Pink Pepper being featured for the first-ever exclusive terrace party. Guests are very delighted with the immersive tasting experience and they enjoy it best when served with tonic.”

JBrands Vice President Jensen Boo added, “‘Filled with wonder’ – that’s the tagline of Edinburgh Gin and sure it does. We’re honoured and proud to have the latest expression launch, especially so when Malaysia’s leading lifestyle hotel with prime tourist attraction has a category of just Edinburgh Gin range in their menu.

“It’s a big booster of brand awareness and cross selling in both domestic and travel retail.”