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Vibrant and adventurous: Coty pre-launches Marc Jacobs Daisy Wild Eau So Intense in global travel retail
Travellers can explore the fragrance via dynamic activations at key airports across the UK, Spain, Singapore, Panama and Australia ahead of the fragrance’s global roll-out in April.
Coty Travel Retail has pre-launched Marc Jacobs Daisy Wild Eau So Intense in selected locations throughout global travel retail.
Daisy Wild Eau So Intense debuted in airports across the Americas, Europe and Asia Pacific on 1 March, granting travellers exclusive early access before the global roll-out on 1 April.
The pre-launch is supported by an exclusive travel retail pop-up campaign at key airports. The campaign offers travellers an interactive experience inspired by “nature’s hidden treasures”.
The activations feature a digital memory game, a wheel of fortune and a photo booth, enhancing customer engagement and reinforcing the fragrance’s adventurous spirit.
Daisy Wild Eau So Intense is available at key travel retail locations including Heathrow, London Gatwick and London Stansted airports in the UK; Málaga-Costa del Sol and Alicante-Elche Miguel Hernández airports in Spain; Singapore Changi Airport; and Tocumen International Airport Panama among others.
In addition, Sydney Airport in Australia is hosting a cross-category activation integrating fragrance with fashion through the Marc Jacobs brand.
The fragrance is the latest addition to the Daisy Marc Jacobs collection. With a more intense composition and a deeper fragrance profile than the original Daisy Wild, the scent encourages consumers to “embrace their wanderlust and explore the beauty of nature”.
Created by Givaudan Perfumers Sonia Constant and Adriana Medina, the fragrance features radiant banana blossom notes, jasmine and a warm amber base.
The fragrance bottle incorporates Marc Jacobs Daisy’s signature wildflower bouquet, blending hues of orange, pink, blue, green and purple, complemented by playful bright-green flower stems.
The packaging – featuring a deep-green background with overgrown floral accents – reflects the fragrance’s nature-inspired aesthetic.
“We are delighted to exclusively introduce the latest edition of the Daisy Marc Jacobs collection, Marc Jacobs Daisy Wild Eau So Intense, to travellers around the world,” said Coty Senior Vice President, Global Travel Retail Guilhem Souche.
“Travel retail offers a unique space for discovery, making it the perfect setting for this debut. Through an engaging omnichannel experience, we are immersing consumers in the spirit of the fragrance – bringing its vibrant, adventurous essence to life across multiple touchpoints.”
Marc Jacobs Daisy Wild Eau So Intense is available in 30ml, 50ml and 100ml formats, as well as a 10ml pen spray, ensuring a variety of options for travellers. 
