Veuve Clicquot Sun Club concept shines in Australia and New Zealand with Moët Hennessy

ASIA PACIFIC. Moët Hennessy Travel Retail has introduced the Veuve Clicquot Sun Club pop-up campaign at key airports in Australia and New Zealand, marking the brand’s debut activations in Asia Pacific travel retail.

The Sun Club experience encapsulates Veuve Clicquot’s Champagne heritage and celebratory spirit, timed to coincide with the summer season.

The Veuve Clicquot Sun Club animation launched at Brisbane Airport, in partnership with Lotte Duty Free, and ran until early March. A smaller-scale experience is currently live in Sydney Airport Arrivals until 3 April.

An activation is also running at Auckland and Melbourne airports.

The Brisbane Airport pop-up was designed to capture the warmth and vibrancy of the Australian summer, offering a relaxing atmosphere to sample Veuve Clicquot’s Champagnes.

A key highlight was the Champagne tasting experience, which invited travellers to savour the Maison’s Rich and Rich Rosé Champagnes in a bespoke setting.

The Champagnes were paired with gourmet bites and served over ice. The tasting experience, exclusive to the Lotte Duty Free store at Brisbane Airport, was curated to enhance the Champagnes’ nuanced flavour profiles.

The Sun Club animations reflect Moët Hennessy Travel Retail’s innovative approach to crafting engaging and premium retail experiences, the brand owner said. Featuring a striking Veuve Clicquot bottle display and vibrant lifestyle visuals, the pop-ups combine the Maison’s heritage with a beach club atmosphere.

Summer-themed motifs such as water buoys and bright décor enhance the beachside ambiance, while exclusive tasting experiences elevate the customer experience.

The Sun Club campaign coincides with the launch of Veuve Clicquot’s latest cuvées, Rich and Rich Rosé. Inspired by the Maison’s historical tradition of crafting sweeter Champagnes for the British market in the 19th century, the cuvées target a new generation of Champagne drinkers.

Designed to be served over ice, Rich and Rich Rosé feature vibrant exotic and orchard fruit notes, red berries and a subtle hint of mint. They are primarily composed of Pinot Noir.

For over 250 years, Veuve Clicquot has celebrated the French ‘art de vivre’, combining winemaking expertise with a lifestyle that celebrates the sun, the brand owner said. The Veuve Clicquot Sun Club embodies this ethos, offering a distinctive and immersive concept that brings warmth and energy to key travel retail hubs in Australia and New Zealand.