Victoria’s Secret unveils revamped store at Larnaca Airport with Aer Rianta International

The launch highlights the brand’s growing travel retail footprint through its partnership with Aer Rianta International.

Apr 8, 2025 - 11:36

Victoria’s Secret unveils revamped store at Larnaca Airport with Aer Rianta International

**Soft pink tones and sleek displays – Victoria’s Secret retains its signature aesthetic in the revamped store at Cyprus Duty Free**

CYPRUS. American premium lingerie, fashion and beauty house Victoria’s Secret has debuted its expanded shop-in-shop at Larnaca International Airport in partnership with Cyprus Duty Free.

The launch highlights the brand’s growing travel retail footprint through its partnership with Aer Rianta International (ARI).

The opening marks the completion of an extensive renovation launched earlier this year, and reflects the brand’s rising appeal among travellers.

Located at the Fashion Avenue, the store has undergone a +60% expansion, showcasing a wider selection of Victoria’s Secret’s top-selling beauty products, fragrances, accessories and intimate apparel collections.

The store offers Victoria’s Secret’s complimentary bra-fitting service, without the need for an appointment.

The launch was marked by a traditional ribbon-cutting ceremony, complemented by a live DJ set and exclusive giveaways.

**Teams from Cyprus Duty Free and Victoria’s Secret gather for a celebratory photo, cutting the ceremonial pink ribbon to mark the store’s opening**

The event was attended by the Cyprus Duty Free team, including General Manager Andrew Baker; Retail & Marketing Manager Toni McDonald; and Stock Planning & Order Management Assistant Panagiota Michael. Joining them were representatives from Victoria’s Secret, including Regional Manager, Travel Retail Gillian Rushbrook; Director of Partner Management, Global Accounts & Americas Sherman Roberts; and Commercial Sr Analyst, Global Accounts Alexandra Overman.

Cyprus Duty Free General Manager Andrew Baker said: “The customer is at the heart of everything we do, and so we are constantly enhancing our proposition to meet their changing needs.

“With the evolving passenger demographic travelling through Larnaca International Airport, we saw an opportunity to further strengthen our offering by expanding Victoria’s Secret’s footprint in our store. This underpins our commitment to bringing island exclusives, first-to-market products and unique experiences to passengers, delivering Joy On Your Way.”

Victoria’s Secret’s presence continues to grow within ARI’s global portfolio, with recent openings at Portugal Duty Free and Dublin and Cork Airport Duty Free.