Jägermeister Tattoo rolls out exclusively in Asia Pacific travel retail with CDFG

Mast-Jägermeister this month launched the limited-edition Jägermeister Tattoo, available exclusively with China Duty Free Group (CDFG) in Asia Pacific travel retail.

The striking design pays homage to the rich traditions of Japanese tattoo art, blending the stylistic elements of Irezumi and Wabori with the visual identity of Jägermeister.

An original illustration depicting the Jägermeister stag emblem in dynamic motion through mist is a standout element of the design.

The emblem is framed by the Chinese characters 野格 (Ye Ge), meaning ‘wild character’ – the brand’s widely recognised pseudonym in China.

German artist Lennart Menkhaus created the artwork, bringing his signature analogue brushwork and high-contrast aesthetic to the bottle.

Known for his contemporary surf, ocean and skate-inspired art, Menkhaus worked to develop a piece that connects Jägermeister’s global brand identity with local cultural cues.

Only 20,000 bottles of Jägermeister Tattoo are available through CDFG at key airports throughout China, including Beijing, Guangzhou, Hainan, Hong Kong, Macau and Shanghai.

The edition will sit alongside Jägermeister’s core and premium expressions: Jägermeister, Jägermeister Manifest, Jägermeister Cold Brew Coffee and the recently introduced Jägermeister Orange.

Mast Jägermeister Vice-President Global Travel Retail Tobias Witte commented, “This exciting collaboration brings to life the Jägermeister symbol through ancient Asian art.

“We have designed this striking new bottle to celebrate the melding of Jägermeister and the Asia Pacific region. We expect this highly collectable bottle to have huge appeal in the market.”