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TimeVallée makes striking seven-brands debut at Hainan Expo
TimeVallée’s exhibition area brought together seven high-end watch and jewellery brands: Baume & Mercier, Girard-Perregaux, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget and Roger Dubuis.
CHINA. TimeVallée, the Swiss multi-brand luxury watches and jewellery boutique, made a spectacular first appearance at the fifth China International Consumer Products Expo (CICPE/Hainan Expo) held in Haikou, Hainan, from 13 to 18 April.
TimeVallée’s exhibition area brought together seven high-end watch and jewellery brands: Baume & Mercier, Girard-Perregaux, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget and Roger Dubuis.
The event coincided with the tenth anniversary of the Richemont-owned (but not restricted to the group’s brands) concept store.
TimeVallée said its high-profile presence at the Expo represents a key stage in its China and international development.
Over the past decade, TimeVallée has opened 29 boutiques in Mainland China and more than 50 worldwide.
In the Chinese market, the brand cooperates with strategic retail partners to build a high-end shopping network matrix across local and duty-free channels.
TimeVallée Asia Pacific CEO Han Jiding (Eddie Han) said, “We are very honoured to participate in the China International Consumer Goods Expo for the first time in 2025. As an important international platform for China to continue to promote opening up, trade freedom and economic globalisation, this Expo provides TimeVallée with an opportunity to showcase its brand to the global market.
“China is an important market for TimeVallée’s current and future strategic development. As a multi-brand watch and jewellery boutique, we look forward to presenting the traditional craftsmanship and timeless brand heritage of high-end watchmaking and jewellery to domestic and foreign customers through this China International Consumer Goods Expo.”
The 100sq m exhibition space, TimeVallée’s first full pop-up space in China, too “boundless aesthetics” as its design philosophy, anchored by a transparent and open space structure.
The stand combined traditional aesthetics with modern luxury, integrating the brand’s signature elements such as the strap-shaped arch design and gilded columns, and achieving an aesthetic balance through the Champagne-gold tone. 
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