The Roam Smart Tracker Has a Fun, Eco-Friendly Build

Roam smart trackers, designed by Tangerine, help you keep track of your important items – now with a fun, eco-friendly twist.

Apr 21, 2025 - 15:20
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The Roam Smart Tracker Has a Fun, Eco-Friendly Build

The Roam Smart Tracker Has a Fun, Eco-Friendly Build

Smart trackers are becoming increasingly common, but few of them look as cool and unique as Roam, which was designed by design firm Tangerine. The new tracker is designed to bring a little character to the smart tracker, while offering a more eco-friendly build in the process.

Five vibrant circular smart trackers with the brand name "Roam" embossed are neatly stacked and arranged against a light gray backdrop, exuding a sense of modern elegance.

Roam is also designed to be a little less bulky than other smart trackers. The device has an elastic strap that can easy be used to attach it to bags, keys, and other items – all without the need for additional accessories. Apart from the design, that’s perhaps one of the biggest design differences between the Roam and Apple’s AirTags.

A blue bag with a white tracking device attached to the zipper pull via a metal ring. The device has a gray strap looped through it. The background is grassy.

The tracker is available in six fun colors, including yellow, pink, green, blue, black, and white. You could buy one that stands out a little more, or you can select one that better matches the item you’re attaching it to. Lastly, the device is shockproof and water-resistant, so it should be able to survive anything you put it through.

Close-up of a person wearing a red jacket and backpack, featuring a round button or pin attached to a black strap.

As mentioned, Roam was designed to be eco-friendly. The casing of the tracker was built with 100% recycled plastic, and the built-in strap eliminates the need for additional accessories that are built from wasteful materials.

A stuffed teddy bear wearing a green sweater sits on a blue couch next to a plant.

Thankfully, it’s not all about the design. Roam integrates with both Apple’s Find Me and Google’s Find My Device networks, plus it has a replaceable battery that can power the tracker for a year. On the back there is a QR code, which can be scanned by someone who finds your item, to allow them to return it to you. Lastly, the device has geo-recovery with what3words, for more precise tracking.

Open suitcase with a pink interior, black straps, and a partially visible handle.

It does not, however, have the same Precision Finding as an Apple AirTag, which relies on an Ultra Wideband chip. For many, that won’t be a huge deal – you’ll still get an updated general location from nearby iPhones. Once you’re near it, you might need to look around a little.

Close-up of a bicycle seat with a blue device attached underneath and a red reflector on the seat post.

Roam is available for pre-order. Visit roamsmarttracker.com for more information.