This Week on Social Media: Travel retail embraces the Easter holiday spirit with egg-citing activities

This Week on Social Media is our new regular column where we continue to spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.

The travel retail industry embraced Easter (20 April) with themed activations, springtime décor and seasonal exclusives designed for passengers of all ages.

Airports and retailers marked the occasion with Easter egg hunts, chocolate tastings, limited-edition confectionery and family-friendly giveaways. Across terminals, colourful displays and cheerful staff helped bring the festive spirit to life, becoming a joyful highlight of many travellers’ long weekend journeys. 

London Heathrow Airport 

The Easter bunny made a surprise stop at Heathrow Airport over the holiday weekend, engaging travellers with photo opportunities and heartfelt greetings. 

 

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Dublin and Cork Duty Free 

Dublin and Cork Duty Free added seasonal sparkle to the Easter weekend with character appearances, giveaways and brand-led personalisation services.  

Travellers were welcomed by Easter mascots and invited to take part in a Golden Egg Hunt, with winners receiving chocolate treats. Jo Malone offered complimentary engraving and calligraphy, allowing shoppers to personalise fragrance purchases. 

 

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Cyprus Duty Free 

Cyprus Duty Free marked the occasion with engaging experiences at Larnaca International Airport. The retailer unveiled a colourful Easter bunnies tea party at the duty-free store entrance, inviting passengers to start their holiday at the airport.  

Face painting with Alice proved popular among younger travellers, while the Easter egg hunt with Peter Rabbit attracted participation across all ages. 

Cyprus Airports Duty Free noted on LinkedIn: “It has been a busy week for passenger traffic and the team has done an incredible job in elevating our passengers’ experience and delivering joy on your way this Easter.”

Dublin Airport 

Dublin Airport celebrated Easter with vibrant floral arch backdrops in terminals 1 and 2, giving passengers a seasonal setting for holiday snaps. The airport’s new hare mascot, Dubby – introduced earlier this year – also made appearances at the arrivals doors, adding an Irish welcome for travellers.

 

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Lindt & Sprüngli Global Travel Retail

Lindt & Sprüngli celebrated the holiday at select travel retail locations worldwide, with festive displays offering its signature Gold Bunnies and Easter eggs. 

The company noted: “As travellers embraced the festive spirit, we were reminded of how chocolate brings us together – connecting us across distances and creating cherished moments with loved ones, near or far.” 

ARI 

Portugal Duty Free marked Easter with spring campaign installations at store entrances. In Lisbon, Chef Fábio Bernardino teamed up with Portuguese liqueur brand Licor Beirão to serve regional Easter delicacies, adding sense of place to the traveller’s experience during the busy period.