Lotte Duty Free powers up retailtainment with Pokémon Town 2025 campaign

SOUTH KOREA. Lotte Duty Free has teamed up with Pokémon Korea and Songpa District Office to roll out a themed experiential campaign at Lotte World Tower and Mall in Jamsil, Seoul, running until 19 May.

The Pokémon Town 2025 with Lotte is a large-scale interactive event organised in collaboration with 12 Lotte Group affiliates.

The campaign offers travellers a wide array of Pokémon-themed experiences, including exhibitions, pop-up stores and interactive programmes, all in one place.

Centrally themed around Ditto (Metamong in Korea), the project features the ‘Travel with Ditto’ booth at the World Park area of Lotte World Tower, running until 18 May.

Visitors to the booth can enjoy special rewards, including a gacha (capsule toy) prize event and membership tier upgrades.

To participate, customers simply need to register as a new member, add Lotte Duty Free as a KakaoTalk Plus Friend, or follow the retailer’s official Instagram account and verify their action.

Prizes include a Pokémon travel accessory set worth KRW50,000 (US$35), a KRW10,000 (US$7) LDF PAY voucher and Mediheal face masks.

In addition, all visitors receive a coupon for an upgrade to Gold membership status and a KRW10,000 (US$7) Pre LDF Pay voucher, which can be used on purchases over US$100.

The campaign also features a Pokémon pop-up store on the 9th floor of the World Tower store, showcasing an array of merchandise, including Ditto-themed neck pillows, sleep masks and keyrings.

The pop-up is one of six stamp rally checkpoints for the ‘Ditto QR Stamp Rally’. Collecting one stamp rewards visitors with a Ditto promo card and a -40% discount on Lotte World Adventure tickets, while completing all six checkpoints earns a removable sticker set.

Lotte Duty Free Head of Marketing Namgoong Pyo said: “Pokémon Town is a popular event enjoyed by both domestic and international visitors. We expect it will be a great opportunity for travellers to experience Lotte Duty Free. We have prepared a variety of benefits and hope many customers will visit our World Tower store and enjoy a fun duty-free shopping experience.”