Jewel Changi Airport enhances customer experience with exclusive Mario Kart-themed installations

The following article was published by Future Travel Experience

Changi Airport Group is enhancing CX at Jewel with a Nintendo pop-up store and Mario Kart-themed installations. The aim is to further transform Jewel into “a premier destination for families and travellers”.

Changi Airport Group – a Headline Partner of APEX FTE Asia Expo, Singapore, 11-12 November 2025 – is enhancing the customer experience at Jewel with a Nintendo pop-up store and Mario Kart-themed installations. Nintendo enthusiasts, Super Mario fans and families alike can look forward to new and exclusive Nintendo merchandise, and enjoy racing through Jewel to snap photos with Super Mario and friends until July 2025.

The Jewel pop-up in Singapore is the only spot outside Japan where fans can grab items from games like Super Mario, Animal Crossing, The Legend of Zelda, Splatoon, and Pikmin. Fans can also purchase a limited-edition Nintendo themed t-shirt commemorating the Jewel store’s opening.

Jewel has also transformed into a real-life Rainbow Road with the Mario Kart Jewel Circuit Challenge, inspired by the familiar race course from the Mario Kart 8 game series. Visitors can explore various dynamic installations starring Mario, Luigi and the entire kart-racing crew set against the backdrop of the Forest Valley and Jewel Rain Vortex.

“The first Nintendo pop-up at Jewel that took place in 2023 was a success, and we are thrilled to be partnering with Nintendo once again to bring this exciting experience back to our visitors,” said Faith Tan, Head, Leasing at Jewel Changi Airport Development. “This time, the pop-up store will retail even more exclusive merchandise, including a limited-edition Nintendo t-shirt specially for the Jewel store’s opening. We are also delighted to introduce the vibrant world of Mario Kart to Jewel with many fun installations and photo spots. Adding to our existing array of attractions, shops and restaurants, we are confident that the Nintendo collaboration will draw many visitors here and transform Jewel into a premier destination for families and travellers during this period, and especially for the June school holiday period.”

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Jewel Changi Airport enhances customer experience with exclusive Mario Kart-themed installations