Mavis elevates premium gifting with travel retail-exclusive Year of the Horse gift box

SINGAPORE. Spanish gourmet snack brand Mavis is set to reveal its limited-edition Year of the Horse gift box at the upcoming TFWA Asia Pacific Exhibition, to be held 11-15 May in Singapore, presented by distribution partner Traveller’s Trove (Basement M-02).

Designed with Chinese consumers in mind, this travel retail-exclusive offering highlights pistachios as popular gifts for Lunar New Year, symbolising happiness and prosperity.

Citing data from the US Department of Agriculture, Mavis noted China as not only the third-largest global market for in-shell pistachios but also the fastest-growing, with year-on-year sales more than doubling in 2023, alongside Hong Kong.

Duty-free pistachio sales to Chinese consumers underscore the product’s appeal, as retailers note a surge in demand from Chinese travellers.

The Year of the Horse gift box showcases a stylish and premium gift presentation.

Traveller’s Trove Managing Director Gerry Murray said, “The reduced spend per head by Chinese travellers since COVID in DFTR has been widely reported. In these challenging times it is crucial that brands and retailers adapt their offers to capitalise fully on emerging sales opportunities.

“CNY represents an important occasion to engage with Chinese travellers and offer exclusive, bespoke gifting solutions, which is what the Mavis’ CNY edition does.”

Mavis International Market Developer Ana María Naraghi added, “The initial reaction to the launch of Mavis in duty free and travel retail has been fantastic. Travellers and retailers are greatly impressed by our award-winning designs, and we seek to build on our unique premium gifting position with the introduction of this eye-catching special edition for next Lunar New Year.

“The format is based on our popular trio gift box and contains salt-roasted, lemon-roasted and saffron-roasted pistachios – a perfect gift.”