The Jessica’s Secret Index cross-category ratings for January

CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for January covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.

The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for spirits & wines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches January 2025

1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Martell Cordon Bleu
4. The Macallan Colour Collection 12 Year Old
5. Wuliangye Crystal
6. Yamazaki Distiller’s Reserve
7. Hibiki Suntory Japanese Harmony Master’s Select
8. Rémy Martin XO Excellence
9. Hennessy VSOP
10. Absolut Vodka Original
11. The Macallan Quest
12. Martell XO
13. The Macallan Colour Collection 21 Year Old
14. Suntory Yamazaki 12 Year Old
15. Hennessy Pure White
16. Johnnie Walker 18 Year Old
17. Copper Dog Speyside Blended
18. Hennessy Paradis
19. The Macallan Colour Collection 18 Year Old
20. Suntory Yamazaki 18 Year Old

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for makeup.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches January 2025

1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Albion Elégance La Poudre Haute Nuance #01
3. Dior Addict Lip Glow Color Awakening Lip Balm #001
4. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour#40
5. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
6. YSL Vinyl Cream Lip Stain #416
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Dior Addict Hydrating shine lipstick #740 Saddle
9. Nars Light Reflecting Setting Powder
10. Chanel Les Beiges Eyeshadow Palette #light
11. Lancôme Absolue Fluid Foundation Shade #100
12. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup #21
13. Nars Light Reflecting Foundation #L1
14. Giorgio Armani Lip Maestro #405
15. Chanel Ultra Le Teint Fluide Foundation #BD01
16. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
17. Estée Lauder Double Wear Stay-in-Place Makeup #17
18. Chanel Ultrawear Shine Liquid Lip Colour #84
19. YSL Youth Liberator Fluid Foundation #B20
20. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for skincare lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches January 2025

1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. La Mer Crème de la Mer
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
7. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
8. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
9. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
10. SK-II Pitera Deluxe Set
11. Guerlain Abeille Royale Advanced Youth Watery Oil
12. La Mer The Eye Concentrate
13. Chanel Ultimate Repair Night Concentrate
14. La Mer The Renewal Oil
15. La Prairie Skin Caviar Liquid Lift
16. SK-II Facial Treatment Essence
17. Clé de Peau Beauté Ultimate Daily Emulsion Care Set
18. Lancôme Advanced Genifique Youth Activating Concentrate Duo
19. La Prairie Skin Caviar Luxe Eye Cream
20. Estée Lauder Micro Essence Treatment Lotion With Bio-Ferment

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for fragrances.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches January 2025

1. Chanel Coco Mademoiselle edp
2. Le Labo Santal 33 edp
3. Chanel Gabrielle edp
4. Chanel Gabrielle Essence edp
5. Tom Ford Oud Wood edp
6. Diptyque Orpheon edp
7. Chanel Bleu De Chanel Parfum
8. Chanel Chance Eau Fraiche edt
9. Dior Sauvage edt
10. Byredo Rose of No Man’s Land edp
11. Creed Silver Mountain Water edp
12. Dior Miss Blooming Bouquet edt
13. Chanel Coco Mademoiselle Intense edp
14. Chanel Chance Eau Tendre edt
15. Acqua Di Parma Blu Mediterraneo Arancia di Capri edt
16. Hermes Terre d’Hermes edt
17. Jo Malone London Wood Sage & Sea Salt edc
18. Diptyque Tam Dao edt
19. Giorgio Armani Privé Thé Yulong edt
20. Chanel N°5 L’Eau edt

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for confectionery lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches January 2025

1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Godiva Milk Chocolate Pearls 43g
4. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
5. Tic Tac Lilliput Mixed Strawberry 228g
6. Toblerone Milk Gold 360g
7. Toblerone Crunchy Almond 360g
8. Lindt Assorted Napolitains Carrier Box 250g
9. Godiva Grand Coeur Iconique
10. Lindt Silver Dark Bar 300g
11. Godiva Carrés Full Range 310g
12. Toblerone Tiny Crunchy Almonds Bag 272g
13. Godiva Tower Napolitains Medium 450g
14. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
15. Cadbury Nibbly Fingers Pouch 320g
16. Brookside Dark Chocolate Açai And Blueberry Pouch 198g
17. Lindt Lindor Tube Assorted Limited Edition 400g
18. Cadbury Dairy Milk Chunks Pouch 400g
19. Ferrero Rocher Collection 24pcs
20. Godiva Truffles 16pc 230g

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for watch lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches January 2025

1. Cartier Tank Solo Small Model, quartz movement, steel, leather
2. Rolex Lady-Datejust, Oyster, 28 mm, Everose gold, Olive green
3. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
4. Cartier Ballon Bleu de Cartier, 28 mm, steel
5. Omega Seamaster Diver 300m, Co‑Axial Chronometer, 42mm, steel on black rubber strap
6. Omega De Ville Prestige Co‑Axial Chronometer, 36.8 mm, Steel-Red Gold
7. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel, Jubilee bracelet
8. Cartier Ballon Bleu de Cartier Watch 33 mm, steel, diamonds
9. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
10. Longines Master Collection 42mm, automatic, stainless steel case and strap
11. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and white gold, pink diamond-set dial
12. Chopard Happy Sport, 30mm, Automatic, ethical rose gold, stainless steel, diamonds
13. Rolex Oyster Perpetual GMT-Master II, 40mm, Oystersteel and yellow gold, black dial
14. IWC Portugieser Chronograph, 40.9mm, stainless steel case, automatic
15. Panerai Radiomir 1940 3 Days Oro Rosso, 42mm, hand-wound
16. Omega De Ville Prestige Co‑Axial Chronometer 32.7 mm, steel on steel
17. Rolex Oyster Perpetual Lady-Datejust, 28 mm, Oystersteel, pink dial, oyster bracelet
18. Cartier Panthère de Cartier watch, small model, steel, quartz movement
19. Panerai Luminor Due Goldtech,42mm, automatic mechanical, power reserve 3 days
20. Omega De Ville Prestige, 39.5mm, steel on black leather strap, two-zone silver dial

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for bag lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bag Brand Searches January 2025

1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Louis Vuitton Boulogne Black
4. Louis Vuitton NéoNoé Rose Poudre
5. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
6. Louis Vuitton Neverfull MM Beige
7. Louis Vuitton Wallet on Chain Ivy
8. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
9. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-colour hardware
10. Louis Vuitton Speedy Bandoulière 25
11. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
12. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10 cm
13. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6 cm
14. Loewe Mini Puzzle Bag in classic calfskin, Tan
15. Louis Vuitton CarryAll MM
16. Louis Vuitton Cannes Monogram Reverse
17. Gucci GG Marmont matelassé mini bag, black leather
18. Louis Vuitton Multi Pochette Accessoires, Kaki
19. Louis Vuitton Pochette Accessoires
20. LouisVuitton Noé BB Monogram

At a glance

• January 2025 shows month-on-month position movements from the December 2024 Index for jewellery lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches January 2025

1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
5. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
6. Tiffany T Smile Pendant, rose gold, small
7. Cartier Love bracelet, SM rose gold
8. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
9. Cartier Love necklace, 2 diamonds, yellow gold
10. Bulgari Serpenti Viper necklace
11. Cartier Love bracelet, rose gold
12. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
13. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
14. Cartier Love wedding band, rose gold
15. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
16. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, onyx
17. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, white gold
18. Bulgari Divas’ Dream necklace, rose gold, one diamond, carnelian
19. Bulgari B.zero1 Necklace, rose gold
20. Bulgari Serpenti Viper ring