The Estée Lauder Companies extends brand presence at Brussels Airport with Lagardère Travel Retail

BELGIUM. The Estée Lauder Companies has celebrated the opening of one of its largest free-standing travel retail stores in Europe at Brussels Airport, while marking a decade-long partnership with Lagardère Travel Retail.

The venture introduces several luxury brands to the airport, including Tom Ford Beauty, MAC Cosmetics, Jo Malone London and for the first time Kilian Paris.

The Estée Lauder Companies Senior Vice President/General Manager, Travel Retail Europe, Middle East and Africa Umair Ansari said: “We are delighted to continue our successful partnership with Lagardère and Brussels Airport, offering travellers an unparalleled shopping experience with elevated expressions of MAC Cosmetics and Tom Ford Beauty, as well as extending our offering with Kilian Paris.

“Our new stores are designed to surprise and delight the travelling consumer at Brussels Airport with experiential services and exclusive offerings that will enhance their travel journeys.”

Lagardère Travel Retail Belgium CEO Nicolas Van Brandt said: “We are proud to strengthen our partnership with The Estée Lauder Companies and Brussels Airport to deliver an exceptional retail experience. This new store exemplifies our commitment to innovation, luxury, and creating unique moments for travellers.

“By bringing together some of the most iconic brands of The Estée Lauder Companies such as MAC Cosmetics, Tom Ford Beauty, Kilian Paris and Jo Malone London, we are redefining the travel shopping landscape with bespoke offerings and immersive services that elevate the customer journey.”

Brussels Airport Chief Passenger Aviation Officer Sylvie Van den Eynde said: “At Brussels Airport, shopping is more than just a stop along the journey, it’s an experience of discovery. We are constantly upgrading our concepts to reflect the latest market trends and offering a wide range of products tailored to the diverse profiles of our travellers. Combined with the new personalised services, offered by Lagardère Travel Retail together with The Estée Lauder Companies, we are truly elevating the shopping trip of our passengers.”

To celebrate the opening, a range of bespoke services and experiences for travellers are available. Jo Malone London is providing a range of luxurious gifts, while fragrance enthusiasts can explore personalised scent experiences at Tom Ford Beauty.

Travellers are invited to ‘Get Ready with MAC’ with complimentary makeup services before flying to their destination.