The Danza Collection by Jaime Hayon Creates Whimsical Character

For years, designers and consumers alike have been begging the question, where is the color? Where is the decoration? Spanish designer Jaime Hayon has deftly answered this burning humane need throughout his career, and especially with his newest ceramics collection for Italian ceramic leader Bosa, called Danza. With fanciful, decorative elements and approachable, rounded shapes, this collection, which celebrates 25 years of the Jaime Hayon x Bosa collaboration, brings a childlike joy to an adult notion of furniture and objects. Danza is where design, decoration, and art meet, sure to delight a new generation of design appreciators – now in striking new patterns and vibrant hues for Salone del Mobile 2025. Hayon revisits the original pieces and brings a new sense of wonder to his iconic Bosa designs.

“With Danza, we wanted to capture the essence of a joyous masquerade ball,” says Jaime Hayon. “Each piece is a playful character, expressing its unique personality through color and form.” Character is crucial in Hayon’s designs, breaking down structure in favor of decoration and personality. This makes his work indelibly human, working actively against the hyper-commercialization of furniture, in both process and principle.

Spanish and Indigenous motifs play across the faces of the ceramic vessels and accessories of Hayon’s work, adding a marked joy to the interiors they inhabit. Spanning clocks, bowls, furniture, and other accessories, the Danza collection, including the Joya Table, Fantasmiko, Horamur, and T-table, adds a whimsical spark of life to anywhere that needs it.

Jaime Hayon’s artistic vision was first fully exposed in the Mediterranean Digital Baroque and Mon Cirque installations. Founding Jaime Hayon Studio in 2001 gave the designer a unique perspective into the design process, fielding intricacies and specific challenges previously unexplored. Always looking for the fun in things, Hayon brings this specific style to all of his endeavors, decoration a necessary part of life, not a frivolous extra. Collaborating with some of the biggest names in furniture, such as Cassina, Fritz Hansen, and &Tradition, this energy helps his work speak to others, using design as a bridge to connection.

For more on the Danza collection by Jaime Hayon for Bosa, visit hayonstudio.com or bosatrade.com.

Photography by Nadia Moro.