SH Hotels & Resorts Rebrands as Starwood Hotels
MIAMI, Florida—SH Hotels & Resorts celebrated its 10th anniversary by rebranding as Starwood Hotels, reviving the global brand created nearly 30 years ago by Barry Sternlicht. Along with this change, Starwood Hotels has planned growth for 2025, with more than 40 properties open or in development across its three brands on four continents. In Sternlicht’s time as chairman and CEO of Starwood Hotels & Resorts, he created W Hotels, grew St. Regis from a single […] The post SH Hotels & Resorts Rebrands as Starwood Hotels appeared first on LODGING Magazine.

MIAMI, Florida—SH Hotels & Resorts celebrated its 10th anniversary by rebranding as Starwood Hotels, reviving the global brand created nearly 30 years ago by Barry Sternlicht. Along with this change, Starwood Hotels has planned growth for 2025, with more than 40 properties open or in development across its three brands on four continents. In Sternlicht’s time as chairman and CEO of Starwood Hotels & Resorts, he created W Hotels, grew St. Regis from a single […]
The post SH Hotels & Resorts Rebrands as Starwood Hotels appeared first on LODGING Magazine.