Ritter Sport and Gebr. Heinemann launch ‘Don Choco Love Affair’ activation at Frankfurt Airport

GERMANY. Ritter Sport has partnered with Gebr. Heinemann to unveil an immersive campaign at Frankfurt Airport, marking the global travel retail debut of the German chocolate house’s ‘Start Your Love Affair with the Square’ advertising campaign.

The eye-catching activation at the entrance of Heinemann’s Terminal 1 store is designed to engage travellers through a multi-sensory experience, bringing to life the colourful world of Ritter Sport and its brand ambassador, Don Choco. It launched on 3 April and will run until 2 July.

The ‘Start Your Love Affair with the Square’ campaign debuted in the UK in 2024. Following its soft launch in travel retail at Frankfurt, the campaign will see roll-outs in Hong Kong, Copenhagen, Munich and Singapore airports later in the year.

The experiential space, developed in collaboration with Hamburg-based design agency Zweimaster, invites travellers on a four-step discovery journey with Don Choco.

Upon arrival, visitors encounter digital screens introducing the campaign and Don Choco’s playful invitation to ‘Start Your Love Affair with the Square’. This is followed by a tasting area, where guests are encouraged to explore Ritter Sport’s newest flavour offerings in a guided sampling experience.

Further into the space is a dedicated selfie zone which allows travellers to take a digital photo with Don Choco, set against a vibrant tropical backdrop that depicts El Cacao, Ritter Sport’s cocoa farm in Nicaragua.

The journey concludes at the souvenir section, where the full TR Editions range is displayed in a new-look display tower. Shoppers who purchase three items are rewarded with an exclusive gift-with-purchase — a Don Choco cuddly toy.

The activation features key product highlights for 2025, including the TR Editions Pink Mini Flavour Mix, available in both tower and pouch formats, alongside a new TR Editions assortment pouch.

As with previous Ritter Sport campaigns, the colourful design, playful elements and interactive touchpoints are expected to attract significant footfall and drive strong engagement among international travellers, the company said.

“We are very excited about this campaign because it expresses everything we want to convey to our consumers with Ritter Sport — the joy of discovering and truly savouring chocolate made from the best ingredients,” said Ritter Sport Marketing Manager Global Travel Retail Kerstin Krüger.

“The idea is to invite people to fall in love again — with chocolate that not only tastes delicious but is also made from the best ingredients.”

Ritter Sport has long-standing sustainable commitments. It uses no added flavourings and sources cocoa from 100% certified sources.  “This allows us to create chocolate that offers a rich, indulgent experience with every bite,” Krüger added. “We want consumers to taste the love and care that goes into every square.”