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Ray-Ban Reinvents Classic Styles To Evolving Icons
As the brand behind some of the most iconic eyewear models to date, Ray-Ban’s forward-thinking approach to design has led to a nine-decade heritage of unwavering acclaim.As well as boasting a unique product offering, its organic adoption by popular icons and association with a range of influential cultural movements continues to support its long-lasting legacy. "Everyone’s got a story. And for every story, there’s a Ray-Ban" -- the brand’s statement celebrating the icons who have embraced its eyewear.Now in its 95th year, Ray-Ban is shaking up some of its staple pieces, reviving the ‘60s-released Balorama as well as reinventing one of its most iconic styles, the Wayfarer, through its Mega evolution.First launched in 1967, the Balorama’s sleek wraparound frame was designed with a function-first approach. Due to its face-hugging style that ensures maximum eye protection, it soon became a fan-favourite for those with active and dynamic lifestyles.Popularized by Clint Eastwood’s cult classic Dirty Harry, the Balorama continues to shift within the cultural realm. From the screen to the dirt track, the model has seen a diverse array of wearers adopt the frames as theirs — lending to its rich, charismatic, and anti-establishment spirit.Not straying far from the original design, the new release boasts upgraded details, including its sturdy arms and comfortable nose bridges complementing its contoured pillow-eye shape frame.Arguably the most iconic accessory to date, the Ray-Ban Wayfarer’s trademark dark-angled lens, square frame, and signature script emblem on the corner and arms are all instantly recognizable features in eyewear.This season, the brand incorporates the classic design into its wider Mega range as it receives a bold contemporary makeover. By reworking the shape without compromising its timeless appeal, the usually thin temples are swapped for extra wide versions while thick rims adorn the lenses.Boasting a range of colorways, the Mega Wayfarer’s stand-out edition arrives in striped havana frames with light purple lenses.Visit the Ray-Ban website.Read more at Hypebeast
As the brand behind some of the most iconic eyewear models to date, Ray-Ban’s forward-thinking approach to design has led to a nine-decade heritage of unwavering acclaim.
As well as boasting a unique product offering, its organic adoption by popular icons and association with a range of influential cultural movements continues to support its long-lasting legacy. "Everyone’s got a story. And for every story, there’s a Ray-Ban" -- the brand’s statement celebrating the icons who have embraced its eyewear.
Now in its 95th year, Ray-Ban is shaking up some of its staple pieces, reviving the ‘60s-released Balorama as well as reinventing one of its most iconic styles, the Wayfarer, through its Mega evolution.
First launched in 1967, the Balorama’s sleek wraparound frame was designed with a function-first approach. Due to its face-hugging style that ensures maximum eye protection, it soon became a fan-favourite for those with active and dynamic lifestyles.
Popularized by Clint Eastwood’s cult classic Dirty Harry, the Balorama continues to shift within the cultural realm. From the screen to the dirt track, the model has seen a diverse array of wearers adopt the frames as theirs — lending to its rich, charismatic, and anti-establishment spirit.
Not straying far from the original design, the new release boasts upgraded details, including its sturdy arms and comfortable nose bridges complementing its contoured pillow-eye shape frame.
Arguably the most iconic accessory to date, the Ray-Ban Wayfarer’s trademark dark-angled lens, square frame, and signature script emblem on the corner and arms are all instantly recognizable features in eyewear.
This season, the brand incorporates the classic design into its wider Mega range as it receives a bold contemporary makeover. By reworking the shape without compromising its timeless appeal, the usually thin temples are swapped for extra wide versions while thick rims adorn the lenses.
Boasting a range of colorways, the Mega Wayfarer’s stand-out edition arrives in striped havana frames with light purple lenses.
Visit the Ray-Ban website.
