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Press Release: TUI taps Immfly to transform inflight digital experience
Immfly, a global leader in digital onboard solutions, has been selected by TUI Airline, a leading leisure operator, to carry out a significant transformation of the onboard experience for their holiday guests. As part of this collaboration, Immfly’s next-generation digital platform is being integrated into TUI Airline’s Boeing 737-800 and 737-8 aircraft, with up to 60... The post Press Release: TUI taps Immfly to transform inflight digital experience appeared first on Runway Girl.
Immfly, a global leader in digital onboard solutions, has been selected by TUI Airline, a leading leisure operator, to carry out a significant transformation of the onboard experience for their holiday guests.
As part of this collaboration, Immfly’s next-generation digital platform is being integrated into TUI Airline’s Boeing 737-800 and 737-8 aircraft, with up to 60 aircraft live to customers by Summer 25, marking a significant milestone in TUI Airline’s digital evolution.
With this deployment, TUI Airline becomes the first German company to implement Immfly’s cutting-edge technology, enhancing the passenger experience through seamless connectivity and entertainment.
Unlocking a Next-Generation Passenger Experience
TUI’s passengers will gain access to a fully digital in-flight ecosystem, featuring:
- Real-time messaging – enabling passengers to stay connected through WhatsApp during the flight, with Immfly leading the way as a pioneer in delivering this service via Iridium connectivity.
- Experiences – Browse and book experiences, activities and tickets, instantly through the integration with TUI Musement marketplace.
- Premium entertainment – Enjoy the latest movies, TV shows, Podcasts, Games, and more for a small fee.
With the solution chosen, future opportunities for TUI and their customers could include instant payment validation through Iridium Certus, unlocking all types of e-commerce activities on board, including ordering food & beverages from the seat.
Immfly is transforming the aircraft cabin into an interactive, revenue-generating hub that enhances passenger convenience and unlocks new revenue streams for airlines.
A Powerful Collaboration to Lead In-Flight Innovation
“Partnering with TUI represents a bold step forward in shaping the future of the in-flight experience,” said Pablo Linz, CEO of Immfly. “With Equilux Aero’s revolutionary cabin hardware and our cutting-edge IFEC software, we’re setting new standards for passenger connectivity. We’re also deeply grateful to Boeing, Iridium and Meta for their unwavering support in making this vision a reality.”
A key aspect of this initiative is Immfly’s onboard technology and its antenna-agnostic design, ensuring flexibility for TUI’s connectivity strategy. TUI Airline has initially chosen the Iridium Certus antenna, offering LEO (Low Earth Orbit) connectivity with a cost effective approach. This future-proof solution allows for seamless upgrades to high speed connectivity without costly cabin hardware modifications, should TUI Airline choose to do so in the future.
“This partnership with Immfly underscores our commitment to continuously enhance the in-flight experience with innovative, technology-driven solutions.” said Jill Nye, Director of Customer, Crew, and In-flight Services at TUI Airline. “Immfly has proven to be the ideal partner, customizing their solution to meet our specific needs, allowing a consistent customer experience across our European-wide fleet. Their expertise, vision, and dedication to quality have been instrumental in the success of this initiative. We’re delighted to announce that TUI Musement experiences will also be live and available onboard, offering our customers a new way to plan their holiday moments during their flight.”
Immfly’s proprietary technology is recognised for its flexibility, seamless integration, and revenue-generating capabilities. Designed to evolve with airline needs, Immfly’s modular ecosystem includes:
Scalable software architecture that adapts to different airline requirements. Seamless integration with connectivity solutions and third-party services.
A revenue-driven approach, combining retail, entertainment, and connectivity in one powerful platform.
This collaboration between Immfly and TUI Airline marks the beginning of a broader vision — leveraging digital innovation to create an unmatched passenger experience while optimizing airline operations. Both companies are committed to further expanding their partnership, unlocking new opportunities in the aviation industry.
About Immfly
Immfly is a global leader in digital onboard solutions, transforming the passenger experience with seamless entertainment, connectivity, and retail solutions. Headquartered in Barcelona, Spain, and founded in 2013, Immfly serves over 50 airlines across Europe, Latin America, North America, and Asia Pacific, empowering travellers to stay connected and engaged throughout their journey. With technology installed on over 2,500 aircraft and reaching more than 400 million passengers annually, Immfly offers flexible, modular solutions tailored to the needs of full-service, low-cost, and regional carriers.
About TUI
The TUI Group is one of the world’s leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe’s leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines – under the umbrella of TUI Airline – with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
All images credited to Immfly
The post Press Release: TUI taps Immfly to transform inflight digital experience appeared first on Runway Girl.
