Pure Wellness elevates Haley Payne to Chief Commercial Officer

DALLAS – Pure Wellness, the foremost provider of turnkey antiviral, antimicrobial, and hypoallergenic solutions for the hospitality industry, announces the promotion of Haley Payne to Chief Commercial Officer. A dedicated member of the company since its inception nearly two decades ago, Payne has risen through the ranks, most recently serving as Head of Commercial. In this role, she was instrumental in driving the company’s growth and providing wellness solutions for hotels and resorts.

As Chief Commercial Officer, Payne will further support hotel operators and management companies in maximizing revenue, ensuring guests enjoy restful stays, and driving continued national growth for Pure Wellness. She will oversee the sales, marketing, and account management teams, steering the company’s expansion while providing exceptional client support.

Payne has consistently played a key role in securing new business opportunities, including the company’s expanded partnership with Atrium Hospitality, one of the nation’s largest hotel management companies, representing over 19,752 guest rooms. This partnership expanded the Pure Wellness portfolio by approximately 70 properties, extending its presence across major hotel brands – including Hilton, Marriott, IHG, and Wyndham – and significantly enhancing its nationwide reach.

“Haley has been a cornerstone of Pure Wellness, and I can’t think of a more deserving individual for this promotion,” said Brian Allen, VP of Operational Performance at Atrium Hospitality. “Over nearly two decades, Haley’s leadership, dedication, and deep knowledge of the brand have been vital to Pure Wellness’ continued growth. Her strategic direction has been essential in Atrium Hospitality, meeting the needs of wellness-minded travelers while creating valuable revenue opportunities through premium room offerings. As we extend our footprint, we’re excited to bring the Pure Wellness experience to an even larger audience and look forward to this next chapter of growth together.”

Building on a strong first quarter of growth in 2025, Pure Wellness has added 80 rooms across five new hotels while expanding into meeting and event spaces. The company continues to gain traction in the luxury and upper-upscale markets, securing partnerships with esteemed properties such as Four Seasons Resort Scottsdale, Bardessono Hotel and Spa, Le Méridien Fort Worth Downtown, and Senna House Hotel Scottsdale, Curio Collection by Hilton.

“I’m thrilled to step into this new role and continue advancing our mission to bring purified air to every guest room nationwide,” said Payne. “We are dedicated to expanding our reach so that every traveler can experience Pure Wellness, no matter where their journey takes them. Our vision is to transform each hotel stay into a restorative experience, making wellness an effortless part of travel for guests everywhere.”

The article Pure Wellness elevates Haley Payne to Chief Commercial Officer first appeared in TravelDailyNews International.