A new monthly subscription delivers highly curated, expertly roasted beans

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Noma Kaffee

A new monthly subscription delivers highly curated, expertly roasted beans

Evan Orensten

10 March 2025

Renowned Copenhagen restaurant Noma has launched Noma Kaffe, a monthly subscription delivering obsessively sourced coffee beans roasted in Copenhagen. After years of collaboration with roasters and meticulous development of a brewing method tailored to its menu, Noma posed the question: “Why not do it all?” The result is a project deeply rooted in Noma’s DNA: an obsession with detail, a reverence for craft, and a commitment to shifting perception through flavor. Subscribers receive two different 250g bags of meticulously sourced, hand-roasted coffee beans prepared by the Noma team in Copenhagen each month, accompanied by brewing guides and insights into the coffee’s origin and the team’s research and trips, offering a new way to experience their dedication to craft and flavor beyond the restaurant setting.

The coffees are chosen for their character and story rather than origin hype. Roasted in small batches with the same process-driven ethos Noma applies to its fermentation, distillation, and food preservation, these coffees offer a glimpse into Noma’s dedication to flavor complexity. An opportunity to work more closely with growers and farmers who are deeply connected to the land, it mirrors Noma’s long-standing personal relationships with its providers and partners.

Noma Kaffe isn’t about chasing convenience; it’s about slowing down, paying attention, and reconnecting to sensory nuance. They aren’t trying to compete with specialty roasters—they are creating a moment, something to look forward to each month and with every cup you brew at home. The coffee arrives in understated, recyclable boxes with a distinctive visual language utilizing minimalist type and warm earth tones. Designed in collaboration with Studio Atlant, the packaging draws inspiration from Scandinavian forests and other natural elements.

Noma Kaffe feels like a preview of what a post-restaurant Noma might become. With the flagship dining experience closing at the end of 2024, Redzepi and his team are shifting their focus towards a food innovation laboratory. Noma Kaffe is a way to deliver the Noma experience into homes as a new relationship between the brand and its customers. Noma Kaffe aims to disrupt habit, invite reflection, offering a unique sensory perspective rooted in Noma’s evolving practice. Ultimately, this venture seeks to reimagine not just what coffee can be, but how a morning can feel.

Priced at $65 per month plus shipping, with options for 6- and 12-month subscriptions at a lower rate, Noma Kaffe is currently available in the EU, UK, Switzerland, US, Canada, Australia, New Zealand, and Japan.