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MARVEL RIVALS Writer Reveals Scrapped Plans For a MCU-Style Shared Game Universe
The Marvel Cinematic Universe reshaped modern entertainment, turning interconnected storytelling into a gold standard with its Infinity Saga. But what if Marvel had attempted the same thing in gaming? That was actually pitched at one point. The “MGU” (Marvel Gaming Universe) was a real concept, one that would have linked multiple Marvel video games into a shared continuity. That plan, however, never made it past the early stages.Marvel Rivals writer Alex Irvine recently shared insights about the project on The Fourth Curtain podcast, revealing that the MGU “was going to exist in the same way” as the MCU. But despite some exciting and cool ideas, the vision was never realizedThe MGU was actively pushed forward by veteran game developer Alex Seropian, co-creator of Halo. When Disney acquired his studio, Wideload Games, alongside Marvel in 2009, he saw an opportunity. “My initiative,” Seropian called it, indicating that he had been a key force behind the project.But like many ambitious ideas, it all came down to funding. Irvine recalled the frustration of seeing the concept fall apart:“That was so frustrating because we came up with all these great ideas about how to do it. And I was coming out of ARGs at that point and thinking, ‘Wouldn’t it be cool if we had some ARG aspects?’ “There would be a place where players could go that all the games touched, and we could move them back and forth from game to game. We could link in comics, we could loop in anything, we could do original stuff. And then, as Alex said, it didn’t get funded.”An interactive world where multiple games connected, where players could jump between stories, where Marvel games would have their own ecosystem separate from the comics and movies. That’s an ambitious concept! But the complexity of pulling it off was too much for Disney at the time.Irvine admitted that internal discussions focused on how to make the MGU feel unique without conflicting with Marvel’s other mediums. In the end, the challenge may have been too crazy. The idea was ultimately shelved.Right now, Marvel video games are scattered across different publishers like Sony, Square Enix, Nintendo, and more, which makes continuity a logistical nightmare.I really love this idea and it’s a shame that nothing ever happened with it. Maybe one day some gaming studio will try to attempt a full-blown MGU, but it probably won’t be anytime soon.
The Marvel Cinematic Universe reshaped modern entertainment, turning interconnected storytelling into a gold standard with its Infinity Saga. But what if Marvel had attempted the same thing in gaming? That was actually pitched at one point.
The “MGU” (Marvel Gaming Universe) was a real concept, one that would have linked multiple Marvel video games into a shared continuity. That plan, however, never made it past the early stages.
Marvel Rivals writer Alex Irvine recently shared insights about the project on The Fourth Curtain podcast, revealing that the MGU “was going to exist in the same way” as the MCU. But despite some exciting and cool ideas, the vision was never realized
The MGU was actively pushed forward by veteran game developer Alex Seropian, co-creator of Halo. When Disney acquired his studio, Wideload Games, alongside Marvel in 2009, he saw an opportunity. “My initiative,” Seropian called it, indicating that he had been a key force behind the project.
But like many ambitious ideas, it all came down to funding. Irvine recalled the frustration of seeing the concept fall apart:
“That was so frustrating because we came up with all these great ideas about how to do it. And I was coming out of ARGs at that point and thinking, ‘Wouldn’t it be cool if we had some ARG aspects?’
“There would be a place where players could go that all the games touched, and we could move them back and forth from game to game. We could link in comics, we could loop in anything, we could do original stuff. And then, as Alex said, it didn’t get funded.”
An interactive world where multiple games connected, where players could jump between stories, where Marvel games would have their own ecosystem separate from the comics and movies. That’s an ambitious concept! But the complexity of pulling it off was too much for Disney at the time.
Irvine admitted that internal discussions focused on how to make the MGU feel unique without conflicting with Marvel’s other mediums. In the end, the challenge may have been too crazy. The idea was ultimately shelved.
Right now, Marvel video games are scattered across different publishers like Sony, Square Enix, Nintendo, and more, which makes continuity a logistical nightmare.
I really love this idea and it’s a shame that nothing ever happened with it. Maybe one day some gaming studio will try to attempt a full-blown MGU, but it probably won’t be anytime soon.
