Ive’s Wonyoung Loves This K-Beauty Brand, and Their Products Are Back in Stock in the U.S.

The K-pop star has been an ambassador for Amuse Cosmetics since 2023.

Feb 20, 2025 - 07:42

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

K-pop fans love Wonyoung for her talented voice and dance moves as a member of Ive, but the singer has also stolen hearts with her glamorous style and ethereal looks. For the last couple of years, much of her makeup magic has been thanks to Amuse, the Korean beauty brand known for its vegan and cruelty-free formulas, with Wonyoung signing on as an ambassador in 2023.

Amuse’s latest campaign features Wonyoung looking pretty in pink as a ballerina, as she uses the company’s Skin Perfector Foundation. The video, released Feb. 17, has already amassed more than 800,000 views and counting on TikTok.