Gebr. Heinemann and TUI Cruises extend partnership to elevate onboard retail experience

GERMANY. Gebr. Heinemann and TUI Cruises have announced an extension to their partnership, with plans to elevate retail experiences across six cruise ships. 

Under the renewed agreement, Gebr. Heinemann will operate the stores on Mein Schiff 1, 2 and 6 until June 2028, while contracts for Mein Schiff 3, 4 and 5 will run until June 2027. 

Gebr. Heinemann brings a curated collection of premium retail concepts to the ‘Neuer Wall’ shopping arcade for passengers to explore: 

• Mein Glanz presents luxury watches and jewellery from renowned brands such as Breitling, TAG Heuer, Rado and Maurice Lacroix. 
• Meine Freude features watches, jewellery, sunglasses, bags and scarves from brands including Swarovski, Bering, Coeur de Lion, Guess and Joop. 
• Meine Lebenslust is a cross-category selection of Mein Schiff logo collection items, alongside offerings from premium chocolate, confectionery, tobacco and spirits. 

• Meine Schönheit offers luxury fragrances from Chanel, Dior and Lancôme, complemented by skincare and cosmetic products from Clarins, Clinique and Rituals. 
• Mein Stil showcases fashion and footwear for both men and women, featuring brands such as Tommy Hilfiger, Colours & Sons, Puma, Rains and Steve Madden. 

Gebr. Heinemann Cruise Liner Global Managing Director Kerstin Schepers commented: “For 15 years, we have enjoyed a successful collaboration with TUI Cruises. We take pride in the fact that two Hamburg-based companies continue to innovate and create exceptional retail experiences at sea.” Read More