Ferrero celebrates Kinder Let’s Story debut with Moodie Davitt homepage makeover

Ferrero Travel Market is celebrating the launch of its innovative digital concept, Kinder Let’s Story, with a makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment of the mobile website.

The confectionery house’s latest digital platform and SKUs are taking centre stage at the ongoing 2025 IAADFS Summit of the Americas (Otis McAllister stand, Booth 100).

Developed by Kinder in collaboration with Microsoft and GameLoft, this innovative e-book platform allows parents and children to create personalised stories together.

Designed to enhance children’s learning, the platform integrates vocabulary expansion and interactive prompts, promoting creativity in childhood development

Built on Kinder’s Applaydu platform, the e-book offers an interactive 360° experience with voice-over narration, post-reading activities and parent prompts.

Let’s Story’s multilingual features enhance its appeal in the travel retail market, making it accessible to global consumers.

The platform is available through specially marked Kinder Chocolate 400g and Kinder Chocolate Pencil Case packs. Scanning the on-pack QR code provides access to Let’s Story Island on Applaydu.

The 400g pack also features a playset for children to assemble and paint, enhancing the storytelling experience.

Ferrero Travel Market General Manager Sergio Salvagno said: “Kinder Let’s Story is a fantastic example of how Ferrero Travel Market is embracing the digital age, and leveraging a range of digital tools, in order to connect with consumers and build long-lasting relationships.

“This innovative digital concept offers a compelling way to drive engagement and brand loyalty, and we believe it will resonate strongly with travelling families. I’m excited to present it to buyers at the IAADFS Summit – a key platform for us as we continue to grow and develop our presence in the important Americas market.”