Will Ghost’s New Album Haunt the Billboard 200’s Attic Next Week?  

The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated May 10, we look at the chances of Ghost’s Skeletá to top the chart – or whether a late-registering rap superstar may sneak in ahead of them.  

Ghost, Skeletá (Loma Vista): The masked-and-costumed Swedish hard rock outfit Ghost has steadily grown their profile stateside over the past decade and a half – even scoring a surprise Billboard Hot 100 hit in 2022 with the TikTok-favored “Mary on a Cross.” Each of their five studio albums has performed better than its predecessor on the Billboard 200, leading up to 2022’s No. 2-peaking Impera – which means there’s only one spot left for sixth album Skeletá, released last Friday (Apr. 25), to reach if the band wants to continue the trend.  

Skeletá does not yet have a “Mary”-sized breakout hit, and its streaming presence will likely be relatively modest. But Ghost has long sold well, and the band’s latest is available for purchase in over a dozen vinyl variants — with different-colored and/or different-pictured records — as well as four cassette color variants, and as a digital download. For most of the week, it looked like that would be enough for Skeletá to likely stand virtually unopposed as the week’s top debut. However…  

Donda/Ye, Donda 2 (YZY) …a major new variable has emerged in the form of divisive rapper Ye‘s new re-release. While constantly under a cloud of controversy due to his recent drift towards hate speech, Ye (formerly Kanye West) has also remained a consistent commercial performer, with six-digit first-week unit bows for both of his Vultures 1 & 2 sets. Now, he doesn’t have a new set to a threaten the charts with, but he does have a reissue of an older album that has never been widely available before.  

Upon its early 2022 release, Ye’s Donda 2 – sequel to his chart-topping, Grammy-nominated 2021 set – was only released via the Stem Player, and was not even considered eligible for the Billboard charts. Today (Apr. 30), the rapper has released the 18-track LP to DSPs like Spotify, Apple Music and Tidal, and has also made the set available for purchase on iTunes – allowing fans who didn’t make the investment in the album and/or the Stem Player the first time around to essentially get to experience it like a new release. (The album is technically credited to the artist “Donda” on these services.)  

Of course, with the album’s Wednesday release, it will only have two days of tracking counting towards its performance on the upcoming Billboard 200, and Donda 2 was not particularly well-received by either the fans or the critics who did hear the album back in 2022. But even at yet another PR low point, Ye cannot ever be counted out on the Billboard 200 – he has 11 No. 1s on the chart, including both Donda and Vultures 1 this decade.  

IN THE MIX 

d4vd, Withered (Darkroom/Interscope): One of the more consistently buzzy performers in the alt-rock space this decade, the prodigious d4vd finally released his debut album Withered last Friday. The now-20-year-old’s LP includes the Hot 100 hit “Feel It” — originally released on the soundtrack to the Amazon Prime series Invincible – and is available in six different vinyl variants (as a 12-track set), on CD (14 tracks), on streaming (15 tracks), with each of those versions also available for digital download, and as an extended digital download (17 tracks). He’ll also profit from signed iterations of the vinyls and CD. 

Tucker Wetmore, What Not To (Back Blocks/UMG Nashville): After scoring a pair of viral hits in “Wine Into Whiskey” and “Wind Up Missing You,” Tucker Wetmore quickly became one of the hottest names in country. Now he’s trying to capitalize on that early success with his debut album What Not To – which includes both those hits, as well as current country radio single “3,2,1,” among its 19 tracks. The album is available in multiple CD and vinyl variants (including four signed CDs), as well as 20- and 21-track extended d2c digital downloads.  

Grateful Dead, Dave’s Picks Volume 54 (Rhino): The Dead’s Dave’s Picks series, always available in a limited-edition run of 25,000 total copies. remains a regular presence in the Billboard 200’s top 40, though it hasn’t gotten to the top 20 since Volume 45 back in January 2023. Regardless, the three-disc Volume 54 is out now, and features the band performing at the Baltimore Civic Center back in March 1973 – with some four-disc copies also including songs from the Dead’s show at Buffalo Memorial Auditorium earlier that month.