What Is Hilton’s New Promotion Starting on May 1, 2025?

We’ve received several inquiries from readers asking about Hilton’s new bonus points promotion, set to launch on May 1, 2025.

Hilton typically announces its back-to-back promotions well in advance, usually about a month prior. However, there has been complete silence this time, and May 1 is just around the corner.

You can access Hilton’s website here.

READ MORE: Hilton Honors Rate & Bonus Points Offers

We’ve been in contact with Hilton multiple times over the past couple of weeks to learn more about the next offer or when it will be announced.

As of now, there’s no indication that a global promotion won’t be coming this Thursday. In fact, quite the opposite.

These Hilton bonus offers have been highly predictable in recent years, with minimal changes – essentially the same offers recycled year after year.

It’s possible that the current market challenges, particularly the chaos in the United States, are having an impact. The travel sector, including airlines and hotels, is often among the first to feel the effects of economic shifts.

Conclusion

I expect we’ll learn about Hilton’s latest promotion for the next few months by early next week.

The last time we saw fantastic hotel promotions was during the 2008 financial crisis in the U.S., and nothing quite as exciting has come up since (remember Hyatt’s Faster Free Night or the free night promotions from SPG?).

With the current uncertainty surrounding transatlantic travel, as well as travel between Canada and the U.S., these factors may influence the offers that hotel companies roll out.

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