Western Sydney International Airport issues tender for digital advertising services

Western Sydney Airport will house around 80 digital advertising assets across the airport including large-format outdoor digital signage and in-terminal advertising screens.

Feb 21, 2025 - 08:57

Western Sydney International Airport issues tender for digital advertising services

Progress towards Western Sydney International Airport’s late 2026 opening is advancing with the foreign exchange, duty-free, travel essentials, car park management and advertising tenders under way. {Rendering: Western Sydney International Airport}

AUSTRALIA. Western Sydney International (Nancy-Bird Walton) Airport is inviting out-of-home (OOH) advertising specialists to take part in a tender for internal and external digital advertising at Sydney’s new 24-hour international gateway.

Airport CEO Simon Hickey said companies that completed an extensive registration of interest process have now been invited to tender to deliver OOH digital advertising across WSI’s precinct.

“We’re fast approaching our official opening in late 2026, at which point we’ll begin welcoming up to 10 million annual passengers from all parts of the globe,” Hickey said.

“Airports are a unique environment in which businesses and brands can connect to those passengers in various ways as they travel through the precinct, so this tender is really an exciting opportunity for an OOH operator to seize this moment and deliver innovative advertising to a highly engaged audience.”

There will be around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal advertising screens.

**The new Sydney gateway is expected to service 80 million passengers a year in future**

Today’s announcement follows milestones in recent months for other retail partners to deliver duty-free, travel essentials and foreign exchange services.

“While construction of Sydney’s new 24-hour airport is very nearly complete, our journey to welcome commercial partners to WSI is building more momentum each day, all of which will help make this airport a destination in its own right for passengers, workers and Western Sydney locals to enjoy world-class shopping, dining and amenities,” he said.

The airport is on track to open for domestic, international and cargo services in late 2026.

Under current plans, WSI will eventually become Sydney’s biggest international airport, handling more than 80 million annual passengers, said management.

TENDER ALERT

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