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VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event For Ad Buyers And Sellers
VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of advertising stakeholders. Billed as the “Vampfronts,” after the upfront advertising season’s annual spree of NewFronts and upfronts, the presentation unfolded in the stylish Lower Manhattan confines […]
VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of advertising stakeholders. Billed as the “Vampfronts,” after the upfront advertising season’s annual spree of NewFronts and upfronts, the presentation unfolded in the stylish Lower Manhattan confines […]
