Starboard introduces curated retail offerings onboard TUI Cruises’ Mein Schiff Relax

EUROPE. Starboard Group has expanded its partnership with TUI Cruises by introducing retail offerings on Mein Schiff Relax, the second ship in the Mein Schiff fleet. This move strengthens the travel retailer’s presence in the German cruise market. 

Starboard President and CEO Lisa Bauer said, “After launching our partnership just last year, we’re extremely proud to now cement our relationship with TUI Cruises and debut expertly curated retail experiences on a second ship, Mein Schiff Relax. 

“The expansion of our partnership so quickly after its initial launch is a testament to the trust Starboard has built with TUI. 

“It also reflects our ability to deliver premium assortments and unforgettable retail experiences that specifically resonate with German travellers and elevate their cruise journey.” 

Starboard’s retail area on Mein Schiff Relax covers 3,970sq ft and includes beauty, fine jewellery, watches, fashion and other products from both international and German brands.  

A dedicated Mediterranean destination shop features a selection of food, clothing, accessories, jewellery and souvenirs for adults and children, reflecting the ship’s travel routes. Passengers can also book private shopping appointments during their cruise. 

The shops offer women’s fashion & accessories from brands such as Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren and Calvin Klein. Jewellery from Pandora includes its signature charm bracelets and pendants.  

The watches selection features men’s and women’s styles from Bering, Bulova, Citizen and Hugo Boss, along with Ray-Ban smart sunglasses.

The beauty section includes products from Rituals, Sol de Janeiro, Shiseido and L’Occitane, as well as fragrances by Bvlgari, Chanel, Dior and Tom Ford. 

Starboard has also introduced men’s fashion from Fynch-Hatton, a brand known for casual classics with a focus on sustainability, as well as handbags and accessories for men and women from Italian luxury house Gianni Chiarini. 

Building on TUI’s commitment to sustainability and the environmental values of German consumers, Starboard is expanding its range of planet-friendly products on Mein Schiff Relax. These include lab-created diamonds from Engrace Diamonds and vintage luxury accessories from What Goes Around Comes Around. Read More