Paul & Shark adds KL Rahul to global ambassador line-up to bolster brand’s India presence

INDIA. Italian luxury clothing brand Paul & Shark has named Indian cricket star KL Rahul as its global ambassador.

The campaign is now live across the brand’s international platforms and Rahul’s Instagram, highlighting India’s key role in Paul & Shark’s global expansion.

The first-ever Indian athlete to represent the premium fashion house, Rahul will bring to life the brand’s evolving vision of luxury, adventure and modern style.

Hailed as a milestone moment, the collaboration reflects Paul & Shark’s long-established ties with India, where the brand has maintained a strong presence across major cities for the past 15 years, both commercially and in brand communications.

As the latest addition to Paul & Shark’s global ambassador line-up, the collaboration underscores a shared commitment to the values of sport, travel and discovery, as well as a deep appreciation for Italian craftsmanship, quality and design.

Paul & Shark’s designs reflect a passion for the sea and outdoors, blending innovation with functionality and style. Founded in 1975, the family-owned brand remains committed to preserving tradition while maintaining a strong focus on sustainability and responsible practices.

Paul & Shark CEO Andrea Dini said, “Paul & Shark has always stood for authenticity, adventure and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values. This partnership is not just about fashion – it’s about celebrating a way of life that merges sport, travel and contemporary elegance.”

KL Rahul added, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”

Rahul’s image will be featured in the Spring/Summer 2025 collection, embodying the brand’s love for the sea, innovative craftsmanship and a balance between heritage and modernity.

Highlighting a blend of style and technology, the collection uses high-quality silk, linen and cashmere alongside performance-driven elements, such as the renowned Typhoon membrane.