More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?

When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I ...Continue reading

Apr 24, 2025 - 15:36
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More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?
When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I ...

Continue reading