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Inside ‘Anora’s’ Oscar Victory: How Scrappy Indie Neon Pulled Off Its Second Best Picture Win in 5 Years
In the run-up to the Academy Awards, Neon took a unique approach to scoring the season’s top prize for “Anora.” While other studios spent their money on tried-and-true strategies, from tastemaker screenings to glossy ads, Neon pulled up a tow truck in front of a Los Angeles auto body shop for a pop-up “Anora” merchandise […]
In the run-up to the Academy Awards, Neon took a unique approach to scoring the season’s top prize for “Anora.” While other studios spent their money on tried-and-true strategies, from tastemaker screenings to glossy ads, Neon pulled up a tow truck in front of a Los Angeles auto body shop for a pop-up “Anora” merchandise […]
