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IHG Acquires 20th Brand, Ruby, to Further Global Expansion
InterContinental Hotels Group PLC (IHG) acquired the Ruby brand and related intellectual property for an initial purchase consideration of €110.5 million (~$116 million) from Ruby SARL. Ruby is an urban lifestyle brand for modern travelers in city destinations that provides hotel owners with space-efficient designs and a flexible concept that IHG expects to expand globally. Established in 2013, the Ruby brand currently operates 20 hotels (3,483 rooms) in European cities and has another 10 pipeline […] The post IHG Acquires 20th Brand, Ruby, to Further Global Expansion appeared first on LODGING Magazine.
InterContinental Hotels Group PLC (IHG) acquired the Ruby brand and related intellectual property for an initial purchase consideration of €110.5 million (~$116 million) from Ruby SARL. Ruby is an urban lifestyle brand for modern travelers in city destinations that provides hotel owners with space-efficient designs and a flexible concept that IHG expects to expand globally. Established in 2013, the Ruby brand currently operates 20 hotels (3,483 rooms) in European cities and has another 10 pipeline […]
The post IHG Acquires 20th Brand, Ruby, to Further Global Expansion appeared first on LODGING Magazine.
