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From Tariffs to Tactics: How Hotels Can Adapt to Shifting Market Sentiment
Tariffs and geopolitical tension have returned to the foreground of global trade, and with them, renewed pressure for the travel and hospitality industry. But how are they showing up in rate data? Where is sentiment shifting? And which markets are seeing the earliest signs of change? Lighthouse data points to a few clear patterns.
Tariffs and geopolitical tension have returned to the foreground of global trade, and with them, renewed pressure for the travel and hospitality industry. But how are they showing up in rate data? Where is sentiment shifting? And which markets are seeing the earliest signs of change? Lighthouse data points to a few clear patterns.
