Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. -Sean O'Neill

Apr 9, 2025 - 20:55
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Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive
Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. -Sean O'Neill

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