A&K Sanctuary grows with an upcoming luxury retreat in Utah

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Luxury travel firm Abercrombie & Kent (A&K) expands its award-winning A&K Sanctuary portfolio with the creation of a new luxury retreat in Moab, Utah.

The new property is seen as a bold move into the American West that brings A&K’s spirit of immersive adventure and elevated design to one of North America’s most iconic landscapes. 

Located at the gateway to Arches and Canyonlands National Parks, the retreat will offer a refined new way to explore Utah’s red-rock canyons, pairing the rugged beauty of the desert with the comfort, privacy and storytelling that define the A&K experience. 

Designed for just 40 guests and set to open in 2027, the property reflects the founding ethos established by Geoffrey Kent more than six decades ago: adventure by day, luxury by night.

A&K Travel Group CEO Cristina Levis said of the location: “Moab is a place of awe-inspiring natural beauty and limitless potential for meaningful exploration. It already captivates millions with its dramatic landscapes and adventurous spirit. What we are creating is something that complements that energy, a new kind of retreat that invites travellers to engage with this setting in a deeper, more soulful way. It is an evolution of A&K’s ethos of adventure by day, luxury by night, brought to life in the heart of the American West.”

Luxury in the heart of the American wildlands

Tens of millions of people visit the national parks of the American West each year, yet luxury lodging remains surprisingly limited. 

With its deep expertise in developing exceptional properties in remote locations, A&K Sanctuary is uniquely positioned to meet this growing demand. 

The Moab retreat will offer something distinctly new, a place that speaks to discerning travellers seeking depth, beauty and a true sense of place.

Featuring guest accommodation across a mix of one-bedroom and two-bedroom standalone suites, the retreat will be set among dramatic canyons and private trails, with a design that prioritises generous space, intuitive indoor-outdoor flow and understated elegance. 

Guests will have access to a curated program of experiences, ranging from active pursuits such as hiking, biking and rafting to the classic, expert-led touring for which A&K is known, including scenic drives, geological interpretation, cultural encounters and photography excursions. 

The retreat will also feature a dedicated wellness offering, including a spa and spaces for reflection and restoration, designed to complement the surrounding natural beauty. 

A central lodge will serve as the heart of the property, offering panoramic canyon views and a place to come together at the end of each day.

According to A&K Travel Groups chief destination officer Rebecca Osman: “For our guests, luxury is not defined by excess but by access, connection and meaning. This new retreat in Moab is designed to honour that philosophy. It will offer the space, stillness and sense of place that today’s travellers are seeking, while providing the comfort, care and expert guidance that have always been hallmarks of the A&K experience. Whether guests are looking for active exploration or a more restorative escape, this retreat will allow them to experience the American West in a way that feels deeply personal and enriching.”

A period of significant growth

Abercrombie & Kent underwent a significant brand refresh in December 2024, with A&K Sanctuary evolving in parallel to reflect a renewed focus on immersive, experience-led hospitality. 

Alongside the new Moab retreat, A&K Sanctuary is entering a dynamic phase of growth, marked by substantial investment and geographic expansion. 

The existing portfolio, which includes 13 lodges and camps across Africa and four riverboats in Egypt, will soon be joined by a wave of new developments. Gorilla Forest Lodge in Uganda and Baines’ Camp in Botswana are both being rebuilt and due for completion in 2025. 

In the same year, a new riverboat, Pure Amazon, will launch on the Peruvian Amazon. Kitirua Plains Lodge in Kenya’s Amboseli region is set to open in 2026. 

A new circuit of properties is in active development across Mexico, while feasibility studies are underway in Australia and across several locations in South America, including Bolivia. 

Each of these projects reflects a long-term vision to create exceptional, sustainable retreats in some of the world’s most extraordinary places.

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