Ajmal Perfumes pop-up lands at London Heathrow through World Duty Free partnership

Running throughout May, the immersive pop-up showcases retailtainment elements and the brand’s key fragrance collections.

May 14, 2025 - 08:10

Ajmal Perfumes pop-up lands at London Heathrow through World Duty Free partnership

**Ajmal enhances its travel retail footprint with an engaging brand experience at London Heathrow Airport**

UK. Dubai fragrance house Ajmal Perfumes has partnered with Avolta-owned World Duty Free to deliver a high-impact pop-up activation at London Heathrow Airport Terminal 4.

Running throughout May, the immersive brand experience features retailtainment elements, includig a live Oriental music performance at the opening and a calligrapher offering personalised messages for customers purchasing Ajmal perfumes.

**Striking the right chord with consumers: Live music from a violinist captures traveller attention and drives footfall to the activation**

The activation invites visitors to explore the brand’s key fragrance collections and sample select products.

Ajmal was founded in 1951 when the late Haji Ajmal Ali first harvested oud oil from agarwood trees in Assam, Northern India. The brand adopts a farm-to-fragrance ethos and is grower, manufacturer and retailer of its collections.