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Why the Future of Travel Belongs to Experience-First Brands
Walk through any airport, scroll through social media, or listen to dinner conversations, and one thing becomes clear. People are more excited to share what they’ve experienced than what they’ve purchased. Travelers today are shifting their spending from material goods to experiences that create meaningful moments. According to Bain & Company, global luxury spending remained steady at $1.5 trillion in 2024, while travel, entertainment, and dining sectors experienced significant growth. In the U.S., experience-based spending […] The post Why the Future of Travel Belongs to Experience-First Brands appeared first on LODGING Magazine.
Walk through any airport, scroll through social media, or listen to dinner conversations, and one thing becomes clear. People are more excited to share what they’ve experienced than what they’ve purchased. Travelers today are shifting their spending from material goods to experiences that create meaningful moments. According to Bain & Company, global luxury spending remained steady at $1.5 trillion in 2024, while travel, entertainment, and dining sectors experienced significant growth. In the U.S., experience-based spending […]
The post Why the Future of Travel Belongs to Experience-First Brands appeared first on LODGING Magazine.
