What's Behind the Return of Matte Lips?

Back in 2015, matte lips had a major moment: Kylie Cosmetics Lip Kits were a coveted status symbol, Kat Von D's Everlasting Liquid Lipstick had beauty YouTubers in a chokehold and nearly every major makeup brand was riding the liquid matte lipstick wave. Then, post-pandemic, the beauty pendulum ...Continue reading

Apr 30, 2025 - 15:53
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What's Behind the Return of Matte Lips?
Back in 2015, matte lips had a major moment: Kylie Cosmetics Lip Kits were a coveted status symbol, Kat Von D's Everlasting Liquid Lipstick had beauty YouTubers in a chokehold and nearly every major makeup brand was riding the liquid matte lipstick wave. Then, post-pandemic, the beauty pendulum ...

Continue reading