Tom Ford Beauty and Avolta partner for exclusive Eau de Soleil Blanc launch

The solar and floral fragrance is being showcased via immersive summer-themed activations.

Apr 17, 2025 - 11:20

Tom Ford Beauty and Avolta partner for exclusive Eau de Soleil Blanc launch

**Eau de Soleil Blanc is being promoted with eye-catching, summer-themed activations at London Gatwick (pictured) and Heathrow airports in partnership with Avolta**

Tom Ford Beauty (The Estée Lauder Companies) has partnered with Avolta for the launch Tom Ford Eau de Soleil Blanc.

It is available exclusively with Avolta in selected locations from 1 March to 31 May.

The new scent is being showcased via dynamic summer-inspired activations (pictured above and below) in London Gatwick and Heathrow airports. The animations are designed to immerse travellers in the brand’s signature solar aesthetic and drive engagement and awareness for the new scent.

**Tom Ford sunglasses are being showcased alongside the scent, showcasing the link between the beauty and fashion divisions of the Tom Ford brand owned by The Estée Lauder Companies**

At the pop-ups, the Eau de Soleil Blanc campaign is played via a digital screen, while travellers can select different summer-themed postcards as souvenirs. A

discovery table invites travellers to sample the scent, while display cases showcase selected Tom Ford eyewear products, underlining the brand’s cross-category appeal. As striped umbrella and beach chairs add a playful touch to the beach theming.

The scent opens with sparkling Italian bergamot combined with savoury pistachio and spicy cardamom top notes. Its heart blends bitter orange, orange blossom and petitgrain with tuberose and ylang ylang, while a creamy base of coco de mer, benzoin and tonka adds a warm, vanilla finish.

Eau de Soleil Blanc is presented in a sleek frosted glass bottle with gold detailing and is available in 10ml, 30ml 50ml and 100ml formats.